How to automate your PPC audit checklist

June 23, 2025 Brad General, PPC management

Scaling an audit process as your agency grows remains stubbornly difficult. Analysts bring different habits with them when they join the team. A checklist alone doesn’t guarantee a repeatable, efficient process. While scripts help automate parts of the audit, they can also bring new headaches. Installing, maintaining, and troubleshooting scripts can become a job in […]

0 comments
Read More

How to manage hundreds of PPC budgets at once

June 3, 2025 Brad Budgets, General, PPC management

Managing hundreds of PPC budgets across client accounts can be overwhelming. A robust client portfolio is a mark of success. But without the right systems in place, it can quickly become an operational nightmare. Budget management has been a key focus at Adalysis over recent years. We’ve spent a lot of time listening to your […]

0 comments
Read More

How much time can Adalysis really save your PPC team?

May 19, 2025 Brad General, PPC management

‘How much time can my team save with Adalysis?’ It’s a question we’re hearing more and more often. Like most good PPC answers, the honest one is: it depends. Your workflow, team setup, and account complexity all play a role. That said, we know Adalysis consistently saves PPC teams hours of repetitive (and often boring) […]

0 comments
Read More

N-gram analysis: The secret to scalable search term management in Google Ads

April 16, 2025 Brad General, PPC management, Search terms

Managing search terms is one of the most time-consuming tasks in Google Ads. Since search terms are the actual queries users type into a search engine, they must be reflected in ads and landing pages to avoid wasted ad spend. Not all search terms are relevant to your business. It’s crucial to review them to […]

0 comments
Read More

Launching a new Search campaign: What to watch in the first month

March 19, 2025 Brad General, PPC management

When you launch a new campaign, it can take time to gather enough conversion data to make informed decisions. Early on, it’s helpful to check that your campaign is bringing the right type of traffic to your website. Once you start to accumulate conversion data, you can assess your targeting and settings to refine the […]

2 comments
Read More

Seven reasons PMax is stealing your Search impressions

February 27, 2025 Brad General, Google ads insights, PPC management

PMax and Search can work together effectively — if managed correctly. If not, PMax can cannibalize impressions from your Search campaigns, hurting overall account performance. Our recent research showed that: 67% of PMax campaigns have search terms that overlap with Search campaigns. When search term overlap exists, PMax has more impressions 61% of the time. […]

0 comments
Read More

The hidden impact of Performance Max on your Search impression share data

January 14, 2025 Brad General, PPC management

Impression share is a critical metric for understanding your Google Ads performance. It shows how often your ads appear and provides valuable insights for optimization. However, when you run Performance Max (PMax) alongside Search campaigns, your Search impression share data becomes less reliable. In this article, we’ll explain how PMax affects this data and share […]

2 comments
Read More

Should you remove redundant keywords?

July 3, 2024 Brad General, Keywords, PPC management

Are your search campaigns clashing with PMax? Find out if removing redundant keywords is the right move for your PPC strategy. On your recommendations tab in your Google Ads account, you’ve probably seen this very common suggestion: Remove redundant keywords. Should you follow it? Will it help or hurt your account, especially with how many match […]

3 comments
Read More

Five steps you should take before using broad match keywords

April 30, 2024 Brad General, Keywords, PPC management

Google has once again ramped up its push for advertisers to use broad match across their accounts, regardless of the circumstances. While broad match operates differently from other match types, these differences aren’t always beneficial. There are five steps we’d recommend to make sure the switch works for you, starting with understanding how broad match […]

1 comments
Read More

Learn the intricacies of Target vs Max CPA and ROAS bidding [Video]

January 18, 2024 Brad General, PPC management

Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some subtle differences between how these two systems work that can cause dramatically different results. In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly […]

8 comments
Read More

PPC marketing blog

Subscribe today and receive expert insights from the industry veterans at Adalysis.

Is account health holding you back?

Get started today
No credit card needed.
Follow us

Get your free PPC audit