On your recommendations tab in your Google Ads account, you’ve probably seen a very common recommendation: Remove redundant keywords. While this is a common recommendation, should you follow it? Will it help or hurt your account, especially with how many match types have expanded? Let’s take a look at how Google matches search terms to […]
Table of Contents Understanding Broad Match Keywords Analyze your Impression Share Consider the Bidding Method You’re Using Search Term Management Processes Exceptions to the Above Rules Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts, regardless of the circumstances. Broad match does have some […]
Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some subtle differences between how these two systems work that can cause dramatically different results. In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly […]
Table of Contents What is Max Conversion & Conversion Value Bidding? What is Target CPA & Target ROAS Bidding? The Pros & Cons of Max Bidding The Pros & Cons of Target Bidding Our General Rules for Which Bid Method to Use Target and Max bidding are separated by a single checkbox. However, the implications […]
At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session 🙂
Google Ads custom audience segments can be a powerful way to reach your target market. Unfortunately, most custom segments aren’t created correctly. These segments either use too many targeting options, skip over vital settings, or are built for mass views as opposed to reaching the correct audience. In this video, we’ll walk you through how […]
Table of Contents Google Search Partners List Controlling Your Visibility on Google’s Search Partner Network Your View into Microsoft’s Search Partner Network How to Evaluate Google Ads Search Partner Network Automatic Evaluation of Search Partners Wrap-Up Last update: August, 2024 Google Search Partners List Although Google does not provide an exhaustive list of these partners, […]
There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your ad is one of the most critical elements of your account since it persuades a user to come to your site and take an action. You need to ensure you’re serving the best possible RSAs […]
We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs […]
One of the most crucial PPC tasks is negative keyword management. In the past 3-5 years, managing negative keywords has increased in importance and complexity as much, or more, than any other PPC management tactic. There are a few reasons for this. Looser Match Types With the changes to exact and phrase match over the […]
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July 3, 2024 
Brad 
