Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the…
Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can…
Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative…
PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days…
When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to…
We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on…
A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are…
Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots…
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
