In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into investigating changes to your cost per click, which is either very easy to examine or complicated as the factors that can affect CPC can be…
Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK…
Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to click through rate (CTR), which is one of the more complicated changes as there are so many factors that might be involved….
We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just…
Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match: Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Impression Share Lost due to Rank and Top Impression Share Metrics. These two metrics are highly related as having a high absolute…
We’re continuing our series on KPI monitoring & diagnosis by taking an in-depth look into why you lose impression share due to budget. This is often referred to as Lost IS (budget) in the Google Ads interface. From a pure…
