Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to…
Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and…
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in…
Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then…
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job…
An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can…
We launched the ability to graph out keyword and ad group quality scores and their subfactors a while ago. Ever since; we’ve been looking at common Quality Score patterns and some of the reasons behind those patterns. In this article;…
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords…
