A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are…
Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots…
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to…
Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and…
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in…
Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then…
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job…
An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can…
