Product Update: Improved Bid Adjustment Alerts, Auto-pause Settings, and Draft Ads Management

By Brad


New Features

We’ve recently launched several improvements ranging from bid adjustments alerts to the automatic pausing of loser ads and draft ads management.

Bid Adjustments can make a big difference to the profitability of your campaigns, but they are easy to overlook and difficult to calculate.

We’ve made a change to how you can manage bid adjustments directly from your dashboard. You can now edit the bid adjustment rules and apply bid adjustments without ever leaving your dashboard. This should save you time in applying these valuable bid changes to your account.

As always, you can dig deeper into the data and run your own custom rules.

Here’s a video looking at the new bid adjustment alerts.

In addition, we’ve added new features to the auto-pausing of loser ads and replacing them with new ones (using draft ads). Here’s a quick overview:

We hope you enjoy the new features 🙂

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