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One of the Biggest Mistakes with RSAs is Ad Group Organization

1 year ago

The story around RSAs (responsive search ads) is fantastic. You should add several keywords to an ad group and then…

How to Test Responsive Search Ads (RSA) in Google Ads and Microsoft Ads

2 years ago

There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your…

RSA Optimization Series: Part 4 – PPC Tools to Make RSA Creation, Optimization, and Management Easy

2 years ago

We've been hard at work for the past several months to bring you tools to efficiently manage the transition from…

How to Steer the Google Ads Machine with Negative Keywords

2 years ago

One of the most crucial PPC tasks is negative keyword management. In the past 3-5 years, managing negative keywords has…

RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength

2 years ago

In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength.  In this post,…

RSA Optimization Series: Part 2 – Learn to Create and Test RSAs in Google Ads

2 years ago

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last…

RSA Optimization Series: Part 1 – RSAs vs ETAs

2 years ago

In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads…

How to Create Proper Keyword Themed Ad Groups for Google Ads Accounts

2 years ago

As Responsive Search Ads become more popular, we've seen a decline in properly structured ad groups. With Google's promise of…

Finding Competitive & Data Insights using the Auction Insights Report

3 years ago

The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your…

Get Your Free Google Ads Audit

3 years ago

We have launched a free audit tool that you can use to understand your account and its opportunities. With the…