In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength. In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]
Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]
The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]
We have launched a free audit tool that you can use to understand your account and its opportunities. With the report, you can easily: Understand how well your account is performing Find new optimization opportunities Receive instant reports that can be shared with your team or clients Download the audit to include in new client […]
Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]
We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]
Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user. When they launched, there was a lot of speculation that Google would retire the current Expanded Text ads or […]
Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find that there’s an age range or location where you are not doing well, it’s easy […]
As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]
When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]