How & Why to Test Ads and Landing Page Combinations

April 2, 2019 Brad Ad Testing, General

We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on any one area for their website outside of the entire state. They realized that with […]

How to Craft a Compelling Call To Action (CTA)

February 18, 2019 Brad Ad Testing, General

A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are telling a user what to do. Therefore, these ads are often clicked on by users […]

How Do Responsive Search Ads (RSAs) compare to Expanded Text Ads (ETAs)?

February 12, 2019 Brad Ad Testing, General

Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots of stats for ad testing, easily find top combinations, and then create ETAs that were […]

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How to Work with Google’s 3rd Headline & When to Just Ignore It

September 24, 2018 Brad Ad Testing, General

Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these days are: How much control do you want over your messaging? Who is better at […]

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Why Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad

September 18, 2018 Brad Ad Testing, Google Ads Insights, PPC Management

There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to show them why ‘optimize’ is not working for them; and we’d like to share a […]

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The Best Ad Testing Metrics to Use for Your Google Ads & Bing Ads Accounts

September 11, 2018 Brad Ad Testing, Google Ads Insights, PPC Management

Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and even CPA are too often used in choosing winners and losers when they are rarely […]

Comparison of Google Ads suggestions and manually created ads performance

How Google’s Automated Ad Suggestions Are Performing

August 21, 2018 Brad Ad Testing, Google Ads Insights

Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then the ad is automatically added live in your account You can easily turn off this […]

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New Features: Easier Bulk Ad Creation & Multivariate Testing

May 2, 2017 Brad Ad Testing, Ads, New Features

You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create ads within those ad groups at scale. Since you might be selecting ad groups that […]

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New Multi-Ad Group Testing Features: Partial Patterns & Suggested Tests

April 24, 2017 Brad Ad Testing, New Features

Multi-ad group testing is a great way to test large numbers of ads or to get great insight into consumer behavior. To make it easier to test and find where you should be testing, we’ve added two new multi-ad group testing features. Partial Patterns When you are creating a multi-ad group test; you can click […]

Customer Journey Testing: How to Test Ads & Landing Pages Together

March 16, 2017 Brad Ad Testing, Ads, Google Ads Insights

Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]

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