On your recommendations tab in your Google Ads account, you’ve probably seen a very common recommendation: Remove redundant keywords. While this is a common recommendation, should you follow it? Will it help or hurt your account, especially with how many match types have expanded? Let’s take a look at how Google matches search terms to […]
Table of Contents Understanding Broad Match Keywords Analyze your Impression Share Consider the Bidding Method You’re Using Search Term Management Processes Exceptions to the Above Rules Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts, regardless of the circumstances. Broad match does have some […]
As Responsive Search Ads become more popular, we’ve seen a decline in properly structured ad groups. With Google’s promise of putting the correct ad assets together based upon the search query, creating well-themed ad groups has started to decline. However, even with RSAs, a single ad cannot describe everything. You still need well-themed ad groups […]
Adalysis introduced several new opportunities that will help you save time and improve the performance of your PPC accounts! Don’t Miss These Important Keyword Alerts Ad Groups With Too Many Keywords Having too many keywords within an ad group can negatively impact the performance as it makes it harder to fine-tune the relevancy of all […]
Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match: Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad: All the terms designated with a + sign (or close variations […]
We’ve launched several new features and enhancements across Adalysis that will make it easier for you to manage your Google Ads & Bing Ads account. RSA Creation Adalysis fully supports Responsive Search Ads. You can edit or create new RSAs. RSAs have always been included in the ad testing, and now you can fully manage […]
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords and make them negatives in your account While those are the two most common reasons […]
We’ve just launched several new features at Adalysis to make PPC life easier for you. Duplicate keyword view and tools to manage duplicate keywords Keyword checker for adding new search terms as keywords Keyword (and search term, n-gram, etc) data refresh! Bing Ads & Facebook reports Duplicate Keyword Tool When you have a keyword twice […]
Duplicate Keywords When you have the same keyword & match type combination in two different ad groups within a campaign, you are not in control of your ad serving. It’s impossible to set the proper bid, analyze your quality score, and understand the effectiveness of the keyword. Therefore, you want to take control of your […]
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