Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match: Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the…
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job…
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords…
A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword…
Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in…
In our last article, we covered the basics of negative keywords: What they are Negative keyword match types Where to add them How to find them In this article, we will examine some of the most common problems with negative…
Negative keywords are just as important to the success of your paid search account as positive keywords. At their basic level, negatives are filtering words – they stop your ads from showing. At a more crucial level, they can keep…
The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add…
