Running out of Ideas for Sitelinks? Here are 20 More Suggestions for You to Try

June 4, 2019 Brad Ads, General

Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]

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New Features: Easier Bulk Ad Creation & Multivariate Testing

May 2, 2017 Brad Ad Testing, Ads, New Features

You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create ads within those ad groups at scale. Since you might be selecting ad groups that […]

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Are Ad Customizers & Keyword Insertion Helping or Hurting Your PPC?

April 20, 2017 Brad Ads

Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]

Customer Journey Testing: How to Test Ads & Landing Pages Together

March 16, 2017 Brad Ad Testing, Ads, Google Ads Insights

Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]

Setting up "IF ads" in Google Ads

How to Test IF / Default AdWords Ads

March 9, 2017 Brad Ad Testing, Ads

AdWords recently launched a way for you to create specific marketing messages for devices or audiences without having to use ad customizers. These are sometimes called IF ads and other times called Default ads. The advantage of these ads over ad customizers is that since they have ‘default text’ in them; text that shows to […]

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How to Audit Ad Extensions

January 19, 2017 Brad Ads

Using all appropriate ad extensions is crucial to managing your PPC accounts. Ad Extensions are not only used in determining ad rank, they allow users to interact with your ads in various ways such as calling you directly from an ad to deep linking to appropriate pages. There no longer seems to be a debate […]

Webinar "Step-By-Step Transition To Google Expanded Text Ads Like-A-Pro"

Join Us for a Live Webinar on How to Transition to ETAs like a Pro

October 27, 2016 Brad Ads, Webinars

  Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio & Adalysis will be hosting a webinar that will help you walk through: The transition Techniques […]

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How to Start Testing ETAs versus Your Standard Text Ads

September 1, 2016 Brad Ad Testing, Ads

As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups […]

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Adalysis Now Supports ETAs (Expanded Text Ads)

August 22, 2016 Brad Ads, New Features

Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]

Comparison of STA and ETA

How to Test Expanded Text Ads

Brad Ad Testing, Ads

In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]

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