RSA Optimization Series: Part 4 – PPC Tools to Make RSA Creation, Optimization, and Management Easy

June 7, 2022 Brad Ads, General

We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs […]

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RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength

April 5, 2022 Brad Ads, General, Google ads insights

In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength.  In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]

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RSA Optimization Series: Part 2 – Learn to Create and Test RSAs in Google Ads

February 23, 2022 Brad Ad testing, Ads, General, Google ads insights

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]

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RSA Optimization Series: Part 1 – RSAs vs ETAs

February 8, 2022 Brad Ads, General, PPC management

In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance […]

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Running out of Ideas for Sitelinks? Here are 20 More Suggestions for You to Try

June 4, 2019 Brad Ads, General

Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]

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Are Ad Customizers & Keyword Insertion Helping or Hurting Your PPC?

April 20, 2017 Brad Ads

Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]

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Customer Journey Testing: How to Test Ads & Landing Pages Together

March 16, 2017 Brad Ad testing, Ads, Google ads insights

Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]

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Setting up "IF ads" in Google Ads

How to test IF / Default ads in Google Ads

March 9, 2017 Brad Ad testing, Ads

Google Ads recently launched a way for you to create specific marketing messages for devices or audiences without having to use ad customizers. These are sometimes called IF ads and other times called Default ads. The advantage of these ads over ad customizers is that since they have ‘default text’ in them; text that shows […]

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How to audit assets (ad extensions)

January 19, 2017 Brad Ads

Assets, previously called ad extensions, are crucial for improving your PPC accounts. Google uses them to decide ad rank and offer users more ways to interact with your ads, like calling directly or visiting specific pages. While assets add clear value, using them effectively across campaigns can be tricky. Let’s say you’re managing dozens or […]

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Comparison of STA and ETA

How to Test Expanded Text Ads

August 22, 2016 Brad Ad testing, Ads

In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]

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