Simplify PPC management
Learn moreGoogle has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts,…
Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to…
Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some…
It's that time of the year when we start thinking about what's coming next. While making predictions for the upcoming…
SMX Next is fast approaching, and best of all - it is free! Brad will be speaking in the session:…
Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them…
Target and Max bidding are separated by a single checkbox. However, the implications of that single check can be quite…
At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase…
Google Ads custom audience segments can be a powerful way to reach your target market. Unfortunately, most custom segments aren't…
Google Ads has two different networks where your search ads can show. The first is the most familiar to advertisers,…