As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates…
Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the…
Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can…
Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative…
Our last conference this spring will be SMX Advanced in Seattle. If you’re going to be there and want to chat about PPC, new Google Ads changes, what’s new in Adalysis, please stop by and say Hi. We’ll be kicking…
PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days…
One of the most common questions people ask is how changing their budget will affect their data. There are a few ways to look at this question to get an answer. The first place to examine is your Impression Share…
When your ad is shown across the display network, the site, video, or app where it was displayed is known as a placement. Some of these sites are great, and others waste money. The display network is comprised of so…
When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show…
When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to…
