AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to answer your questions about machine learning. Some questions…
We’ve just launched 4 new alerts to help you understand your campaign settings and other performance data. You’ll see these alerts on your dashboard: Clicking on these alerts will take you to the campaign screen filtered by alert. There are…
2018 brought many changes to Google Ads. Some of these changes are continuing changes due to consumer trends and others are brand new features. Of course, like every year, we say Goodbye to a few friends, and Google Ads wasn’t…
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
It’s now easy to find your best headline 1 and headline 2 combinations for your PPC account. We’ve launched a heatmap feature that can automatically show you how the combinations of your headlines are performing. For example; in this screenshot…
Responsive search ads allow you to create multiple headlines and descriptions while Google will mix and match the combinations when showing your ads. At the moment, you can only get impression numbers for each line (or even total ad format)…
This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
Google finally released an API that supports the 3rd headline and 2nd description line. Adalysis now supports these new ad lines. When you create an ad, you now have the ability to create the 3rd headline and 2nd description. Multi…
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to…
