PPC Advertising Blog for PPC Professionals

How to automate your PPC audit checklist

June 23, 2025

Brad

General, PPC management

Scaling an audit process as your agency grows remains stubbornly difficult. Analysts bring different habits with them when they join the team. A checklist alone doesn’t guarantee a repeatable, efficient process. While scripts help automate parts of the audit, they can also bring new headaches. Installing, maintaining, and troubleshooting scripts can become a job in […]

How to manage hundreds of PPC budgets at once

June 3, 2025

Brad

Budgets, General, PPC management

Managing hundreds of PPC budgets across client accounts can be overwhelming. A robust client portfolio is a mark of success. But without the right systems in place, it can quickly become an operational nightmare. Budget management has been a key focus at Adalysis over recent years. We’ve spent a lot of time listening to your […]

The good, the overhyped, and the missing: Reflections from Google Marketing Live

May 28, 2025

Brad

General

Last week, I attended Google Marketing Live. Only the first 90 minutes were livestreamed, yet combined with presentations and meetings, you can see the big picture direction of where Google Ads is heading over the next year. We won’t dive into every new feature, as they’re already covered on sites like Search Engine Land. Instead, […]

How much time can Adalysis really save your PPC team?

May 19, 2025

Brad

General, PPC management

‘How much time can my team save with Adalysis?’ It’s a question we’re hearing more and more often. Like most good PPC answers, the honest one is: it depends. Your workflow, team setup, and account complexity all play a role. That said, we know Adalysis consistently saves PPC teams hours of repetitive (and often boring) […]

N-gram analysis: The secret to scalable search term management in Google Ads

April 16, 2025

Brad

General, PPC management, Search terms

Managing search terms is one of the most time-consuming tasks in Google Ads. Since search terms are the actual queries users type into a search engine, they must be reflected in ads and landing pages to avoid wasted ad spend. Not all search terms are relevant to your business. It’s crucial to review them to […]

Launching a new Search campaign: What to watch in the first month

March 19, 2025

Brad

General, PPC management

When you launch a new campaign, it can take time to gather enough conversion data to make informed decisions. Early on, it’s helpful to check that your campaign is bringing the right type of traffic to your website. Once you start to accumulate conversion data, you can assess your targeting and settings to refine the […]

Seven reasons PMax is stealing your Search impressions

February 27, 2025

Brad

General, Google ads insights, PPC management

PMax and Search can work together effectively — if managed correctly. If not, PMax can cannibalize impressions from your Search campaigns, hurting overall account performance. Our recent research showed that: 67% of PMax campaigns have search terms that overlap with Search campaigns. When search term overlap exists, PMax has more impressions 61% of the time. […]

The hidden impact of Performance Max on your Search impression share data

January 14, 2025

Brad

General, PPC management

Impression share is a critical metric for understanding your Google Ads performance. It shows how often your ads appear and provides valuable insights for optimization. However, when you run Performance Max (PMax) alongside Search campaigns, your Search impression share data becomes less reliable. In this article, we’ll explain how PMax affects this data and share […]

Is Performance Max cannibalizing your Search ads? A deep dive into search term overlap

December 12, 2024

Brad

General, Google ads insights

Understanding how Performance Max (PMax) and Search work together can be challenging. Is PMax cannibalizing Search ads? Google Ads doesn’t make auditing PMax search term data easy, requiring extensive downloading and spreadsheet analysis to identify meaningful trends. That’s where our research at Adalysis comes in. Through our PPC management platform, we have access to unique […]

Should you remove redundant keywords?

July 3, 2024

Brad

General, Keywords, PPC management

Are your search campaigns clashing with PMax? Find out if removing redundant keywords is the right move for your PPC strategy. On your recommendations tab in your Google Ads account, you’ve probably seen this very common suggestion: Remove redundant keywords. Should you follow it? Will it help or hurt your account, especially with how many match […]

How to automate your PPC audit checklist

How to manage hundreds of PPC budgets at once

The good, the overhyped, and the missing: Reflections from Google Marketing Live

How much time can Adalysis really save your PPC team?

N-gram analysis: The secret to scalable search term management in Google Ads

Launching a new Search campaign: What to watch in the first month

Seven reasons PMax is stealing your Search impressions

The hidden impact of Performance Max on your Search impression share data

Is Performance Max cannibalizing your Search ads? A deep dive into search term overlap

Should you remove redundant keywords?

PPC marketing blog

Is account health holding you back?

Categories

Follow us

Get your free PPC audit