Impression share is a critical metric for understanding your Google Ads performance. It shows how often your ads appear and provides valuable insights for optimization. However, when you run Performance Max (PMax) alongside Search campaigns, your Search impression share data becomes less reliable. In this article, we’ll explain how PMax affects this data and share […]
Understanding how Performance Max (PMax) and Search work together can be challenging. Is PMax cannibalizing Search ads? Google Ads doesn’t make auditing PMax search term data easy, requiring extensive downloading and spreadsheet analysis to identify meaningful trends. That’s where our research at Adalysis comes in. Through our PPC management platform, we have access to unique […]
Are your search campaigns clashing with PMax? Find out if removing redundant keywords is the right move for your PPC strategy. On your recommendations tab in your Google Ads account, you’ve probably seen this very common suggestion: Remove redundant keywords. Should you follow it? Will it help or hurt your account, especially with how many match […]
Table of Contents Understanding broad match keywords Analyze your impression share Consider the bidding method you’re using Search term management processes Exceptions to the above rules Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts, regardless of the circumstances. Broad match does have some […]
Impression share analysis is a diagnostic tool that helps you determine how to increase conversions for your current keywords. Let’s look at how to analyze this data to get more from your account. Impression share (IS) is the percentage of times your ad was displayed compared to how often it was eligible to be displayed. […]
Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some subtle differences between how these two systems work that can cause dramatically different results. In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly […]
It’s that time of the year when we start thinking about what’s coming next. While making predictions for the upcoming year is very common, we decided we’re going to talk about common predictions that we do not think will happen next year. Match types are Removed Google has been exceptionally lenient in how they are […]
SMX Next is fast approaching, and best of all – it is free! Brad will be speaking in the session: It takes two: Finding the balance between automation and creativity. The session will cover: How does target vs max CPA/ROAS bidding really work? This is an expansion of our recent article on the subject. Working […]
Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them do not work with automated bidding. If you are using “max” bidding, then you can’t use bid adjustments (with the exception of max clicks, which we are not discussing today). If you are using “target” […]
Table of Contents What is Max Conversion & Conversion Value Bidding? What is Target CPA & Target ROAS Bidding? The Pros & Cons of Max Bidding The Pros & Cons of Target Bidding Our General Rules for Which Bid Method to Use Target and Max bidding are separated by a single checkbox. However, the implications […]
January 14, 2025 
Brad 
