We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis. With the new system, you can easily: View audience data Set bid modifiers See the last…
Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user. When they launched, there…
For some, working from home is a joy. The random distractions from the office fade away, and it’s easy to just focus on getting some work done. That’s a common benefit when you are not forced to work from home…
We’ve just launched several enhancements to the dashboard that makes it easier to manage your performance monitoring and alerts as you view your trend data and look over your metrics. You can now create performance monitors as well as see…
In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough…
Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find…
We’re going to be speaking at several upcoming conferences. If you’re around, please stop by and say “Hi” and we can chat about Adalysis or anything PPC related. Here’s where we’re going to be: Friends of Search Amsterdam, February 4….
We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and…
We’ve made several updates to the Performance Analyzer to help you easily understand your changes in metrics and data over time. You can now examine any campaign type: Search Display Shopping Video Any other campaign types You can choose to…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into investigating changes to your cost per click, which is either very easy to examine or complicated as the factors that can affect CPC can be…
