On your recommendations tab in your Google Ads account, you’ve probably seen a very common recommendation: Remove redundant keywords. While this is a common recommendation, should you follow it? Will it help or hurt your account, especially with how many match types have expanded? Let’s take a look at how Google matches search terms to […]
Table of Contents Understanding Broad Match Keywords Analyze your Impression Share Consider the Bidding Method You’re Using Search Term Management Processes Exceptions to the Above Rules Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts, regardless of the circumstances. Broad match does have some […]
Table of Contents The importance of impression share for your strategy Examining Lost Impression Share Budget Examining Lost Impression Share Rank Wrap-Up The Importance of Impression Share for your Strategy Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to take to get more […]
Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some subtle differences between how these two systems work that can cause dramatically different results. In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly […]
It’s that time of the year when we start thinking about what’s coming next. While making predictions for the upcoming year is very common, we decided we’re going to talk about common predictions that we do not think will happen next year. Match types are Removed Google has been exceptionally lenient in how they are […]
SMX Next is fast approaching, and best of all – it is free! Brad will be speaking in the session: It takes two: Finding the balance between automation and creativity. The session will cover: How does target vs max CPA/ROAS bidding really work? This is an expansion of our recent article on the subject. Working […]
Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them do not work with automated bidding. If you are using “max” bidding, then you can’t use bid adjustments (with the exception of max clicks, which we are not discussing today). If you are using “target” […]
Table of Contents What is Max Conversion & Conversion Value Bidding? What is Target CPA & Target ROAS Bidding? The Pros & Cons of Max Bidding The Pros & Cons of Target Bidding Our General Rules for Which Bid Method to Use Target and Max bidding are separated by a single checkbox. However, the implications […]
At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session 🙂
Google Ads custom audience segments can be a powerful way to reach your target market. Unfortunately, most custom segments aren’t created correctly. These segments either use too many targeting options, skip over vital settings, or are built for mass views as opposed to reaching the correct audience. In this video, we’ll walk you through how […]
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