Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
It’s now easy to find your best headline 1 and headline 2 combinations for your PPC account. We’ve launched a heatmap feature that can automatically show you how the combinations of your headlines are performing. For example; in this screenshot…
Responsive search ads allow you to create multiple headlines and descriptions while Google will mix and match the combinations when showing your ads. At the moment, you can only get impression numbers for each line (or even total ad format)…
This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
Google finally released an API that supports the 3rd headline and 2nd description line. Adalysis now supports these new ad lines. When you create an ad, you now have the ability to create the 3rd headline and 2nd description. Multi…
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to…
Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and…
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in…
Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then…
