For a while, we displayed the automatic audit alerts in 2 categories: Critical (meaning they cover issues that stopped ad serving), and Optimization (for everything else) For some users, the above categories might not have adequately highlighted issues that might…
Google Ads is changing how phrase match works as it will become like the current modified broad match. In addition, you will no longer be able to create modified broad match keywords after July. Here are some insights on working…
Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create…
We just rolled out two new updates. The first is two new tabs on your dashboard to quickly view and segment your account performance data. The second is an upgrade to the Performance Analyzer. Account Performance Screens We rolled out…
We’ve recently added several new features to make data analysis and account management even easier for you. Ad Inspector You now have a new tool known as the Ad Inspector. Here you will find three new options that will help…
We’ve recently launched several improvements ranging from bid adjustments alerts to the automatic pausing of loser ads and draft ads management. Bid Adjustments can make a big difference to the profitability of your campaigns, but they are easy to overlook…
We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their…
We’ve launched several new and improved budget management tools. You can see these changes on the overview screen, your dashboard, and in the Budget Management section of your account. With these new and improved features, you can: View budget pacing…
We have always been grateful to the PPC community for referring businesses to Adalysis, where they can easily manage their PPC account with recommendations and custom workflows across Google Ads and Microsoft Ads. You can now make money off of…
Adalysis introduced several new opportunities that will help you save time and improve the performance of your PPC accounts! Don’t Miss These Important Keyword Alerts Ad Groups With Too Many Keywords Having too many keywords within an ad group can…
