When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to…
Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights…
We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on…
We’re going to be at several conferences in April. If you happen to be attending one, feel free to stop by and say, “Hi” to us. SMX Munich SMX Munich is taking place April 1-3 in Munich, Germany. On the…
I was having a conversation with a large agency in a small country and they had mentioned that their Google Ads rep told them they were the only agency in their country to have ever changed the ad rotation option….
Google Ads is sunsetting average position in September. After that date, you will no longer be able to access this metric for your current or older data. In this column, we’ll look at why they are making this change, the…
Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and…
There’s a lot of places where you can find inspiration on ad ideas to test. Before you create ad tests, it’s a good idea to understand your overall positioning in the auction and how you need to differentiate yourself from…
Everyone makes mistakes. For new accounts, it’s usually missing conversion tracking, not using negatives, using excessive broad match, and so forth. The pros know what they are doing; so their mistakes are generally those of a poor UI, engineered organization,…
A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are…
