In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough…
Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find…
We’re going to be speaking at several upcoming conferences. If you’re around, please stop by and say “Hi” and we can chat about Adalysis or anything PPC related. Here’s where we’re going to be: Friends of Search Amsterdam, February 4….
We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and…
We’ve made several updates to the Performance Analyzer to help you easily understand your changes in metrics and data over time. You can now examine any campaign type: Search Display Shopping Video Any other campaign types You can choose to…
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into investigating changes to your cost per click, which is either very easy to examine or complicated as the factors that can affect CPC can be…
Google recently changed how its system works when you edit an ad. In the past, if you edited an ad, Google would create a new ad and delete the old one. This approach resulted in the ad performance to be…
One of our favorite PPC analysis tools is the Pivot table. We use them for many different types of analysis, such as: Find where to improve Quality Scores Find match type and query issues Examine Quality Score by landing page …
Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK…
Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier…
