A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are…
Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots…
AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to answer your questions about machine learning. Some questions…
We’ve just launched 4 new alerts to help you understand your campaign settings and other performance data. You’ll see these alerts on your dashboard: Clicking on these alerts will take you to the campaign screen filtered by alert. There are…
2018 brought many changes to Google Ads. Some of these changes are continuing changes due to consumer trends and others are brand new features. Of course, like every year, we say Goodbye to a few friends, and Google Ads wasn’t…
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that…
It’s now easy to find your best headline 1 and headline 2 combinations for your PPC account. We’ve launched a heatmap feature that can automatically show you how the combinations of your headlines are performing. For example; in this screenshot…
Responsive search ads allow you to create multiple headlines and descriptions while Google will mix and match the combinations when showing your ads. At the moment, you can only get impression numbers for each line (or even total ad format)…
This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful…
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these…
