Budgets

PPC budget automation you control

Choose your level of automation, from basic spend limits
to fully automated daily budgets

Start 30-day free trial

Keep ad spend under control

Manual budget checks take time and leave room for mistakes. Adalysis gives you three ways to stay in control, each suited to a different level of automation.

Auto pause campaigns when they hit daily spend limits and restart them the next day
Get alerts when budgets over- or underspend with optional auto pause
Let Adalysis adjust daily budgets to hit your spend target, based on your performance goal

Make budgets go further

Deciding how to distribute your budget is a constant balancing act. High-performing campaigns need room to grow, and underperformers can drain spend if left unchecked.

Compare spend and performance across campaigns
Get alerts for campaigns that could spend more, based on lost impression share
Get budget split suggestions based on your goals and campaign data

Decide when to automate

Budget automation should save time without creating unnecessary risk. Use alerts and spend limits for accounts that need closer oversight, then automate daily adjustments when the data is strong enough to support them.

Adalysis lets you set limits on budget changes, so you can reduce repetitive work while keeping automation within your rules.

Fast and flexible budget setups

Get your budgets organized in minutes. Group campaigns together, plan ahead, and update in bulk so your setup keeps up as accounts grow.

Track and manage sets of campaigns together, like brand or remarketing
Set future spend targets or custom budgets
Roll over under- or overspend between cycles
Save time with bulk budget uploads

The Adalysis budget tools at a glance

Make informed decisions

Budget analytics

Understand spend and trends before changing budgets

Boost alerts

Find campaigns that may be able to spend more

Budget split suggestions

Allocate budget across campaigns based on your goals

Save time on setup

Budget groups

Track and manage related campaigns together

Bulk budget uploads

Update your budgets with one upload

Keep budgets on pace

Pacing with alerts and auto-pause options

Track spend with simple guardrails, but make changes yourself

Pacing with Auto manage

Automate day-to-day budget management

Custom schedule budgets

Auto manage budgets for promotions or other fixed date ranges

Set budget guardrails

Daily stop

Auto pause campaigns when they hit daily spend limits and restart them the next day

Plan ahead

Future targets and rollover

Set future targets for up to 12 months and create rules for any over/underspend

What our customers
say about us

The budget management tools in Adalysis have given us far better control over clients' budgets. Staying within a client’s budget was stressful at times, but now it’s straightforward with automated alerts that notify us when spending is either above or below the target.

Anton Bekenkamp

Founder

This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.

Prasanna Mody

Managing Director

We particularly enjoy using the budget pacing feature. It allows us to understand on a monthly basis whether any of our accounts will be limited by budget. We can also see if some accounts have a way too high budget compared to what is needed. Using the budget pacing tool has allowed us to save on wasted advertisement costs.

Dragos Mesmerita

Managing Director

Adalysis provides us with in-depth insights into the performance of individual campaigns and helps us to allocate the budget more efficiently. We can control budget allocation, utilization and distribution individually and based on rules. We receive good forecasts and scaling potentials reported directly.

Thomas Wiegand

Managing Director