About us

Brad Geddes

Adalysis co-founder

Brad Geddes has been involved in PPC since 1998. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.

  • Brad has worked with many of the world’s leading companies in managing and perfecting their PPC management and workflows.
  • One of Brad’s trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
  • Brad Geddes is an internationally recognized speaker on many marketing topics.

Here are some of the events where you will find Adalysis:

Our story

Adalysis story started in 2012, when 2 PPC experts (and later co-founders) Brad Geddes and Emmanuel Gad, met. At the time, an efficient, action-oriented, ad testing system was missing in the Paid Search marketplace.

The first version of Adalysis, launched in 2013, focused on ad testing and creation, regardless of scale, which was appreciated by hundreds of PPC agencies and in-house marketers around the world.

Over the years, Adalysis has grown to incorporate many new tools and features to cover all areas of PPC management. However, it has maintained its focus on pointing users towards actions and being able to dig deep into the data, or quickly take actions at scale.

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