About us

Brad Geddes

Adalysis co-founder

A pioneer in the PPC field, Brad Geddes has been shaping the industry since 1998. His book, “Advanced Google AdWords,” is considered the definitive guide to Google’s ad platform.

Brad is known for his commitment to sharing knowledge. He believes in demystifying the complexities of SEM, providing marketers with the tools and understanding they need to build successful campaigns.

Brad has worked with many of the world’s leading companies in finetuning their PPC workflows. He is also an internationally recognized speaker on marketing topics.

Want to connect in person? Here are some of the events where you can find Brad and Adalysis:

The Adalysis story

Managing PPC campaigns can feel like running in circles — staying on top of trends while juggling the details can be stressful. Machine learning in Google Ads and Microsoft Ads has reached new heights, but many teams still run on manual processes and the occasional script.

Spreadsheets are lifesavers, but it’s uninspiring when you’re running the same analysis on repeat. Even with diligent processes, small issues can slip through the cracks, leading to disappointed clients. Time spent on manual processes also means less time for high-value strategy work.

Adalysis was founded in 2013 by industry veterans Emmanuel Gad and Brad Geddes. They had recognized that agency and brand teams like yours want to reclaim their time and reinvest it in work that drives growth. You're looking for automated analysis, issue alerts, and consistent processes, even as your team grows. You want to scale your PPC performance, not your workload.

This is where Adalysis can help. It hasn’t stopped evolving to meet your needs in over ten years. Adalysis has already saved thousands of hours for agencies and brands, allowing them to focus on growth instead of grunt work. Imagine what your team could do with that time.

Our platform is designed as a 24/7 PPC copilot. A virtual assistant that handles the data crunching and lets you know when there’s a critical issue that needs your attention. An extra team member who doesn’t sleep, but audits, monitors, optimizes, and automates your PPC accounts based on your directions.

Scale your PPC performance, not your workload.

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