How is the visible quality
score calculated?

Our team reverse-engineered the Google Ads quality score factors and discovered the formula
Google uses to rate the keywords you use in your PPC campaigns.

The three quality score factors

  • Expected click-through rate
  • Ad relevance
  • Landing page experience

The three quality score weights

The formula used to calculate the visible keyword quality score is based on these weightings of the above factors:

Quality score analysis and tools

We’ve built custom algorithms to automate your quality score analysis process, highlight issues and historical trends, All to help you take informed decisions about optimization.

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Quality score dashboard summary

The dashboard helps you to analyze quality score information
and improve your account performances.

Quality score at all levels

See all your quality score data in one place. Our algorithms calculate impression-weighted quality scores at the account and ad group level, so you can see faster where your account needs improvements.

Quality score by metric

Compare quality scores to key metrics, to see where best to invest your time. You can also dig deeper into each quality score sub-factor.

Quality score tools

With a more detailed view of your quality score performance, you can
improve your account faster.

Quality score priority

Get a personalized priority list, based on impression-weighted ad group scores, so that you can always focus on the important things first.

Quality score history

Track weekly changes and historical data to see the impact of your work. Clear visualizations and a full history let you plan your next campaign moves.

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