Monitoring

Stay ahead with 24/7 PPC
monitoring

Never miss an opportunity, never face a surprise

24/7 monitoring for critical issues

Never miss an important error again with email or Slack alerts. You can fix or automate issues directly in Adalysis. All alerts are clearly prioritized, so you always know where to invest your time. Critical alerts include:

  • Billing issues
  • Conversion tracking issues
  • Disapproved ads, keywords, assets, or extensions
  • Keyword conflicts that prevent ads from showing and more
  • No manual checks
  • No unwelcome surprises

Performance monitoring fuels your growth

KPI monitoring is easy to set up with prebuilt performance monitors. Speed up your root cause analysis with visual insights and AI summaries. Automated and bulk actions make fixing issues fast. Easily monitor KPI trends based on your own criteria:

  • Sudden increases in spend
  • Significant drops in conversions or revenue
  • Unexpected drops in search clicks
  • Changes in search impressions
  • Drive performance
  • Stay in control

Budget monitoring puts you in control

Track spend against your targets and choose how much to automate. Adalysis helps you manage over- and underspend while flagging campaigns that may have room to grow.

  • Monitor budget pacing with alerts and optional auto-pause
  • Set targets up to 12 months ahead and create rules for over- or underspend
  • Get alerts for budget-limited campaigns
  • No more over/underspend
  • Ditch the spreadsheets

Find issues and opportunities sooner

Know what needs your attention across every client, account, and campaign. Choose from 100+ prebuilt, customizable alerts, including:

  • User groups with a significantly higher CPA
  • Ad groups without keywords or ads
  • Disapproved ads or assets
  • High-volume keywords with quality score drops
  • Negative keyword suggestions
  • Duplicate search terms
  • Poorly performing Performance Max assets
  • Landing pages with unsecured URLs
  • Missing or limited ad extensions
  • Irrelevant placements
  • Bid adjustment suggestions
  • Make better decisions
  • Never miss an opportunity

Custom alerts give you full control

One-size PPC monitoring does not fit all accounts. With Adalysis, you can create custom alerts to monitor any condition you need. Combined with 100+ prebuilt alerts, it gives you the perfect balance between fast setup and control. Here are just a few of the available options:

  • Set custom alerts at the account or campaign group level
  • Choose frequency and metrics
  • Create formulas and refer to metrics from a parent entity
  • Create email alerts and much more
  • Stay in control
  • No manual checks

Adalysis offers more than
just
PPC monitoring
tools

Our award-winning platform helps you save time, drive performance and stay in control. Let's take a
closer look at the Performance Analyzer, which helps you to dig deeper into account changes:

Root cause analysis

This tool visualizes the relationships between your metrics and provides an AI summary. It helps you get to the root cause of performance changes fast.

Performance comparisons

Adalysis tracks all changes in your account. This means you can easily create performance comparisons to analyze the impact of any decision.

Want more time to
focus
on the big
picture?

Adalysis watches your campaigns

around the clock so you
don't have to.