Expert PPC guides from Adalysis

We're committed to helping your PPC team achieve smooth workflows and outstanding
results. We've created the below comprehensive PPC guides covering key topics that every
PPC specialist needs to know.

The RSA Handbook

This comprehensive guide to responsive search ads has everything you need for an effective strategy. Uncover the truths and myths about Ad Strength, discover effective A/B testing strategies, and more.

The Quality Score Algorithm Reversed

Our team reverse-engineered the Google Ads quality score factors. They discovered the formula Google uses to rate keywords in PPC campaigns.

The Ultimate Quality Score Guide

This PPC guide has everything you ever wanted to know about Google Ads quality scores. It includes our research on where to start and how to troubleshoot common issues.

The Ad Testing Guide

Ad testing relies on both math and creativity. This guide walks you through the key steps to ensure you are using the right metrics, data, and math. It’ll give you the confidence to identify winning ads correctly and improve your future results.

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