This comprehensive guide to responsive search ads has everything you need for an effective strategy. Uncover the truths and myths about Ad Strength, discover effective A/B testing strategies, and more.

Our team reverse-engineered the Google Ads quality score factors. They discovered the formula Google uses to rate keywords in PPC campaigns.

This PPC guide has everything you ever wanted to know about Google Ads quality scores. It includes our research on where to start and how to troubleshoot common issues.

Ad testing relies on both math and creativity. This guide walks you through the key steps to ensure you are using the right metrics, data, and math. It’ll give you the confidence to identify winning ads correctly and improve your future results.