Crack the code to higher quality scores

Get the insights you need with aggregate data and automated analysis

Google’s quality score data holds the key to better visibility and positions — and to lower CPCs. The challenge is pinpointing where to best invest your time. Combining quality scores with KPIs helps you find the biggest opportunities for improvement. Straightforward in theory, time-consuming in practice. This is where we can help.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. With our insights, you can quickly pinpoint how to improve your quality score — no manual data crunching. Find out how Adalysis can help you scale your PPC performance, not your workload.

Analysis removed the need for spreadsheets in quality score reviews. The tools have enhanced our processes. They've allowed us to adopt a much-improved framework to how we work. They've speeded up the process of analysis, while providing flexible tools for automation.
Stephen Anderson,
Founder

Keyword, ad group and account scores

See your Google Ads data, all in one place:

  • Keyword quality scores

  • Expected CTR

  • Ad relevance

  • Landing page experience

Then dig deeper with aggregate data at the ad group and account level from Adalysis. From a quick overview to in-depth analysis, you'll get all the insights you need. Without manual data crunching, of course.

Impression-weighting for clearer insights

Adalysis aggregates quality scores at the account and ad group level, taking impressions into account. This means highly visible keywords factor more heavily, for a clearer overview than you can get from Google data alone.
Ad groups are sorted by priority, so you can see at a glance where the biggest opportunities for improvement lie.

Dig into quality score sub-factors

Get a full breakdown of when to concentrate on expected CTR, ad relevance or landing page experience. Use the account score for a quick overview or compare ad groups to spot the biggest chances for improvement. We also provide expert guides on how to improve your quality scores.

Track trends with a full history of your quality score

Track weekly changes and historical data to see the impact of your work. Clear visualizations and a full history let you plan your next campaign moves.

Slice and dice quality scores with KPIs

Compare quality scores to key metrics, to see where best to invest your time. You can also dig deeper into each quality score sub-factor with the same metrics:

  • Impressions

  • Clicks

  • Conversions

  • Cost

  • Total conversion value

  • Click through rate

  • Cost / conversion

These quality score tools are just the start.

Discover how much more you can get from your Adalysis subscription.
See more
4.7
Based on 200+ reviews on

Scale your PPC performance, not your workload.
Try our quality score tools for yourself.

Start free trial

How well is your account performing?

Find out, in minutes, what your account score is with our FREE audit report.

Get my account score