Quality score

Crack the code to

higher quality scores

Get the insights you need with aggregate data
and automated analysis

Analysis removed the need for spreadsheets in quality score reviews. The tools have enhanced our processes. They've allowed us to adopt a much-improved framework to how we work. They've speeded up the process of analysis, while providing flexible tools for automation.

Quality Score affects visibility, ad position, and CPC. The hard part is knowing where to focus and turning data into clear priorities is where many teams get stuck.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. With our insights, you can quickly pinpoint how to improve your quality score — no manual data crunching.

Keyword, ad group and account scores

See your Google Ads data, all in one place:

Keyword quality scores
Expected CTR
Ad relevance
Landing page experience

Then dig deeper with aggregate data at the ad group and account level from Adalysis. From a quick overview to in-depth analysis, you’ll get all the insights you need.

Impression-weighting for clearer insights

Adalysis aggregates quality scores at the account and ad group level, taking impressions into account. This means highly visible keywords factor more heavily, for a clearer overview than you can get from Google data alone.

Ad groups are sorted by priority, so you can see at a glance where the biggest opportunities for improvement lie.

Dig into quality score sub-factors

Get a full breakdown of when to concentrate on expected CTR, ad relevance or landing page experience. Use the account score for a quick overview or compare ad groups to spot the biggest chances for improvement. We also provide expert guides on how to improve your quality scores.

Track trends with a full quality score history

Track weekly changes and historical data to see the impact of your work. Clear visualizations and a full history let you plan your next campaign moves.

Slice and dice quality scores with KPIs

Compare quality scores to key metrics, to see where best to invest your time. You can also dig deeper into each quality score sub-factor with the same metrics: