The budget management tools in Adalysis have given us far better control over clients' budgets. Staying within a client’s budget was stressful at times, but now it’s straightforward with automated alerts that notify us when spending is either above or below the target. The underspend alerts are particularly useful, allowing us to catch potential underperformance early and discuss adjustments with clients. The built-in budget calculator is another tool we use regularly—it helps us easily calculate the ideal daily budget for different campaigns, taking into account the overall monthly target and cost already spent. This level of precision ensures we're always on track and helps avoid budget surprises at the end of the month.
Anton Bekenkamp,
Founder
This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.
Prasanna Mody,
Managing Director
We particularly enjoy using the budget pacing feature. It allows us to understand on a monthly basis whether any of our accounts will be limited by budget. We can also see if some accounts have a way too high budget compared to what is needed. We tested and figured out that Google would do their best to spend as much as possible of the allocated budget, even when there are tight targets in place. Using the budget pacing tool has allowed us to save on wasted advertisement costs.
Dragos Mesmerita,
Chief Marketing Officer
Adalysis provides us with in-depth insights into the performance of individual campaigns and helps us to allocate the budget more efficiently. We can control budget allocation, utilization and distribution individually and based on rules. We receive good forecasts and scaling potentials reported directly.
Thomas Wiegand,
Managing Director
