PPC performance monitoring:
from big trends to the small details

Combine strategic vision with tactical execution

As a PPC manager, you need to be on top of the big-picture trends. You also need to catch any small errors and keyword-level optimizations. That’s what many PPC clients would like to think, but there simply aren’t enough hours in the day. Your choices? Accept that you’ll miss a few details or get help.

That’s where Adalysis comes in. Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Our innovative PPC performance monitoring and analysis tools are designed to save you time and get started fast. Find out how they can help you scale your PPC performance, not your workload.

Adalysis’s performance monitoring and analysis tools have streamlined my weekly account audits, allowing me to focus on high-impact areas. I appreciate having a clear overview of optimizations that need attention. The performance reports, coupled with root cause analysis, provide critical insights like why conversion rates have dropped or why the CPA has increased. Identifying these trends and their causes would usually take a lot of time digging through Google Ads data manually, but with Adalysis, this becomes much easier. Lastly, the high-level performance view allows me to keep an eye on multiple accounts at once.
Anton Bekenkamp,
Founder
Our favorite feature is root cause analysis. It provides us with clear insights into performance issues without needing to dig through data. The layout of the root cause analysis is very easy to read, understand, and present to any other team member. With a more comprehensive understanding of our campaigns’ performance, we’re able to make more informed decisions that align with our goals.
Justyna Wacholc,
Digital Marketing Specialist
The Performance Analyzer has been a game changer for quickly finding the root cause of an issue and communicating with clients about it. Performance Analyzer has been great to pop open during meetings so we can show the client exactly what we are talking about.
Daryl Mander,
Founder

Get up and running fast

Adalysis is built for onboarding at speed. We've preconfigured all the most common scenarios, so you don't have to spend hours on setup. The interface has also been tailored, so you have everything you need in one place. No laborious configuration. No clicking around in scattered screens. No scripts to organize.

Stay on top of the big trends

Performance monitors help you keep up with performance changes, straight from the dashboard. Choose from prebuilt monitors or customize your own. Then get an alert or email when the data hits your criteria. Common examples include a drop in conversions or ROAS threshold.

  • Campaign and account-level monitoring

  • Define a performance threshold or look at relative changes

  • Tailor the settings to your needs, incl. scope, labels, frequency, metrics, timeframes, and thresholds

  • Seven prebuilt monitors include billing issues and significant changes in spend, conversions, revenue, clicks and impressions

Drill down into the root causes of change

The Performance Analyzer features a root cause analysis tool. This visual flow chart clearly shows the underlying reasons for a performance change. Click any section for details and sort the data by different criteria. You can also dig into ad groups and keywords.

  • See all related metrics at a glance

  • Easily share analytics with clients or colleagues

  • Ditch the spreadsheets and have all the data at your fingertips

Keep on top of the details

Campaigns

  • Search partners traffic with a significantly higher CPA

  • User groups with a significantly higher CPA

Ads

  • Ads with a falling CTR

Keywords

  • Keywords with the potential for a higher impression share

  • New keyword suggestions from search terms

  • Keywords with poor conversions

  • Keywords with rising CPC

  • Keywords with rising СPA

  • Keywords with falling ROAS

  • Expensive keywords

Landing pages

  • Poorly converting landing pages

Product groups

  • Underperforming product groups

Negative keywords

  • Negative keyword suggestions from search terms and their n-grams

  • Conflicts between keywords and negatives, and blocked search terms

Placements

  • Negative placement suggestions from ad group and aggregated data

Performance Max

  • Asset groups with poor ad strength

  • Disapproved assets

  • Poorly performing assets

  • Assets that are automatically generated

  • Asset groups with no audience signal

  • Asset groups that don't use enough assets

  • Assets with spelling issues

  • Performance Max search terms to be added as search keywords

  • Performance Max search terms that already exist as search keywords

These PPC performance monitoring tools are just the start.

Discover how much more you can get from your Adalysis subscription.
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