Performance

PPC performance monitoring:

from big trends to the
small
details

Combine strategic vision with tactical execution

Adalysis’s performance monitoring and analysis tools have streamlined my weekly account audits, allowing me to focus on high-impact areas. I appreciate having a clear overview of optimizations that need attention.

Our favorite feature is root cause analysis. It provides us with clear insights into performance issues without needing to dig through data. The layout of the root cause analysis is very easy to read, understand, and present to any other team member. With a more comprehensive understanding of our campaigns’ performance, we’re able to make more informed decisions that align with our goals.

The Performance Analyzer has been a game changer for quickly finding the root cause of an issue and communicating with clients about it. Performance Analyzer has been great to pop open during meetings so we can show the client exactly what we are talking about.

As PPC platforms automate more of the day-to-day optimization, oversight matters more than ever. You need to know what’s changing, what needs attention, and where the next opportunity lies.

Adalysis monitors your PPC accounts around the clock, catching performance shifts and smaller issues that are easy to miss. Get the insights you need to make better decisions, faster, without checking every account and metric yourself.

Get up and running fast

Adalysis is built for onboarding at speed. We’ve prebuilt all the most common scenarios, so you don’t have to spend hours on setup. No laborious configuration. No clicking around in scattered screens. No scripts to organize.

Stay on top of the big trends

Performance monitors help you keep up with performance changes, straight from the dashboard. Choose from prebuilt monitors or customize your own. Then get an alert or email when the data hits your criteria. Common examples include a drop in conversions or ROAS threshold.

Campaign and account-level monitoring
Define a performance threshold or look at relative changes
Tailor the settings to your needs, incl. scope, labels, frequency, metrics, timeframes, and thresholds
Seven prebuilt monitors include billing issues and significant changes in spend, conversions, revenue, clicks and impressions

Drill down into the root causes of change

The Performance Analyzer helps you understand what changed and why. Explore a root cause visualization, then use AI summaries to explain the full analysis or changes in individual metrics. Drill down into campaigns, ad groups, and keywords for more detail.