Performance

PPC performance monitoring:

from big trends to the
small
details

Combine strategic vision with tactical execution

Adalysis’s performance monitoring and analysis tools have streamlined my weekly account audits, allowing me to focus on high-impact areas. I appreciate having a clear overview of optimizations that need attention.

Our favorite feature is root cause analysis. It provides us with clear insights into performance issues without needing to dig through data. The layout of the root cause analysis is very easy to read, understand, and present to any other team member. With a more comprehensive understanding of our campaigns’ performance, we’re able to make more informed decisions that align with our goals.

The Performance Analyzer has been a game changer for quickly finding the root cause of an issue and communicating with clients about it. Performance Analyzer has been great to pop open during meetings so we can show the client exactly what we are talking about.

As a PPC manager, you need to be on top of the big-picture trends. You also need to catch any small errors and keyword-level optimizations. That’s what many PPC clients would like to think, but there simply aren’t enough hours in the day. Your choices? Accept that you’ll miss a few details or get help.

That’s where Adalysis comes in. Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Our innovative PPC performance monitoring and analysis tools are designed to save you time and get started fast. Find out how they can help you scale your PPC performance, not your workload.

Get up and running fast

Adalysis is built for onboarding at speed. We’ve preconfigured all the most common scenarios, so you don’t have to spend hours on setup. The interface has also been tailored, so you have everything you need in one place. No laborious configuration. No clicking around in scattered screens. No scripts to organize.

Stay on top of the big trends

Performance monitors help you keep up with performance changes, straight from the dashboard. Choose from prebuilt monitors or customize your own. Then get an alert or email when the data hits your criteria. Common examples include a drop in conversions or ROAS threshold.

Campaign and account-level monitoring
Define a performance threshold or look at relative changes
Tailor the settings to your needs, incl. scope, labels, frequency, metrics, timeframes, and thresholds
Seven prebuilt monitors include billing issues and significant changes in spend, conversions, revenue, clicks and impressions

Drill down into the root causes of change

The Performance Analyzer features a root cause analysis tool. This visual flow chart clearly shows the underlying reasons for a performance change. Click any section for details and sort the data by different criteria. You can also dig into ad groups and keywords.