Ditch the spreadsheets
with our search term analytics

Spend less time analyzing and more time optimizing

Staying on top of the search terms driving your traffic can be overwhelming. Our analytics provide insights to help you optimize your campaigns. All in one place, without spreadsheets or time-consuming, manual reviews. From identifying high-value search terms to flagging conflicts, you’ll have all the analysis you need.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Our extensive search term analytics are just one part of our platform. Find out how they can help you scale your PPC performance, not your workload.

Going through all the search terms in Google Ads is extremely time-consuming. Getting recommendations on keywords that can be added/removed without having to go through thousands of user search terms is a life-saver.
Justyna Wacholc,
Digital Marketing Specialist
The optimization tools have fitted well into our SOPs. They have reduced the time needed for keyword mining, reviewing search query placement, and managing negative keywords, which significantly impact campaigns.
Stephen Anderson,
Founder

Performance Max search terms insights

Performance Max search terms aren't easy to access in Google Ads (and downloads only exist at the campaign level). However, reviewing PMax search terms is still valuable for optimizing search campaigns.

Adalysis offers a unique approach based on monthly PMax search term reports. The platform will alert you to any search terms that:

  • already exist as search keywords — cannibalizing your search campaign traffic.

  • are performing well and can be added as search keywords.

  • aren't performing well and can be added as negative keywords.

As with any other Adalysis alert, you can customize the alert settings to your goals.

Duplicate search terms tool

Reviewing duplicate search terms gives you control over which keyword triggers an ad. Otherwise, you may have two more keywords competing against each other. This is also called keyword cannibalization.

The Duplicate search terms tool means no more manual cross-group negatives. Now you can:

  • See which keywords (from different ad groups) are competing for the same search query.

  • Filter the duplicate sets by spend, impressions, or cannibalization rate.

  • See where the search query performed best, in terms of quality score, CTR, and conversion rate.

  • Add the search query as a negative keyword in all other ad groups, except the winning one.

  • Apply the duplicate search terms process across your account, based on set criteria.

  • Add or remove keywords to existing ad groups in a few clicks.

N-gram analysis tool

Go beyond basic search terms analysis. The n-gram analysis tool aggregates data across your entire account and shows patterns in your queries. (Just so you know: n-grams are one, two, or three-word phrases.)
For example, you may notice that many of your site's search queries contain the word “agency”. Adalysis flags this type of pattern automatically. You can see performance data, like conversions, for this group of queries. You can then decide whether to add "agency" as a negative or optimize for this word. No spreadsheet or manual analysis needed. The n-gram report updates daily and flags patterns straight away.

Search term analytics are just the start.

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