Save time with our PPC optimization tools.
Focus on what matters

Scale your PPC performance, not your workload

Say goodbye to endless clicking through different screens. Action all optimization work within
Adalysis-no need to switch to Google Ads. Adalysis offers over 40 PPC optimization tools, including:

Ads

From AI-powered ad copy to our
RSA asset manager

Keywords

Get valuable insights, without
the spreadsheets

Budgets

Control your spend and find
opportunities to scale

Quality scores

Get the insights you need with
aggregate data

Bid adjustments

Target your most valuable
audience segments with precision

Placements

Stay in control of where your ads
are shown

Ads optimization

Adalysis offers comprehensive analysis and tracking to help you make data-driven decisions. You can analyze ads at different levels, across both text and image formats.

Here are some of the innovative ads optimization features from Adalysis:
  • Built-in generative AI suggests ad groups, keywords and copy, without manual prompting

  • The RSA asset manager brings together aggregate performance data and bulk actions in one convenient place

  • A/B testing features make it easy to spot the winning and losing ads, because they track all changes and variables

  • Drive performance
  • Get the insights you need
  • Ditch the spreadsheets

Keyword optimization

Manage negative list conflicts with ease. Get valuable insights from search terms to spot new opportunities. Analyze where your search queries are showing up and remove the ones that aren't relevant. You can do all this without spreadsheets, and get real-time alerts for better efficiency.

In PPC optimization, keywords are king. Our tools help you to:
  • Find duplicate keyword and control keyword triggers an ad

  • Find duplicate search terms and avoid cannibalization

  • Use n-grams to dig deep into query patterns for more detailed insights

  • Streamline routine work
  • Avoid wasted spend
  • Prioritize growth

Budget optimization

Gain a clear view of budget pacing and run rates. Find opportunities to scale your campaigns with clear dashboards and projections. Track, test and optimize your bid adjustments with clear visual feedback. Access all this and more without switching to spreadsheets or Google Ads.

Switch easily from big picture strategy to deep dive the right data at your fingertips:
  • Get target spend and budget boost alerts

  • Understand the impact of each change with comparisons and projections

  • Choose your level of automation with tracking and management options

  • Ditch the spreadsheets
  • Drive performance
  • Get the insights you need

Quality score optimization

Tracking quality scores at the keyword level is time-consuming. That's why Adalysis offers account-level quality scores to give you a quick overview. The scores are backed up by color-coded insights for each subfactor. Plus, you can streamline every step of your workflow with prioritized to-do lists and one-click actions.

Keep costs down with these Adalysis quality score optimization views:
  • Account quality score for quick health checks

  • Alerts for keywords with low quality scores

  • Breakdown of actions for each quality score subfactor

  • Prioritized to-do lists with quality score improvements

  • Quality score histories for each keyword

  • Ditch the spreadsheets
  • Never miss an opportunity
  • Make better decisions

Bid adjustment optimization

Target your most valuable audience segments with precision. Optimize your campaigns based on device type, demographics, time of day, and day of the week. This ensures your ads reach the right people at the right time. Our geo heatmap visualizes performance in different locations, helping you to adjust bids where needed.

Make sure your budget is working hard to drive results with these tools:
  • Automated bid adjustment suggestions

  • Hourly heatmap for optimizing ad schedules

  • Bid adjustment maps provide an overview and help evaluate the impact of changes

  • Cross-campaign insights for well-informed decisions

  • Save time
  • Ditch the spreadsheets
  • Drive performance

Adalysis offers more than just PPC optimization tools

Our award-winning platform helps you save time, drive performance and stay in control.

Dashboards, reports & data visualization

Spending long hours on reporting and preparing for meetings? Adalysis’s clear dashboards let you share insights straight from the interface. Set up automated monthly reporting based on 50+ templates or make your own. White labeling available for reports with your own branding.

Want more time to focus on the big picture?

Adalysis is your 24/7 PPC copilot, crunching the data so you don't have to.
You'll get the insights you need to make smart choices, improve your ads, and scale your business.

Get your free PPC audit