Budgets

Hit spend targets with confidence

PPC budget management with tracking, forecasts, and flexible automation

The budget management tools in Adalysis have given us far better control over clients' budgets. Staying within a client’s budget was stressful at times, but now it’s straightforward with automated alerts that notify us when spending is either above or below the target.

This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.

We particularly enjoy using the budget pacing feature. It allows us to understand on a monthly basis whether any of our accounts will be limited by budget. We can also see if some accounts have a way too high budget compared to what is needed. Using the budget pacing tool has allowed us to save on wasted advertisement costs.

Adalysis provides us with in-depth insights into the performance of individual campaigns and helps us to allocate the budget more efficiently. We can control budget allocation, utilization and distribution individually and based on rules. We receive good forecasts and scaling potentials reported directly.

Managing PPC budgets means balancing two priorities: keeping spend on track and deciding where budget should go next. Adalysis covers the full workflow, from budget setup and forecasting to allocation and automation.

Choose the right level of automation for each account. Track pacing and make changes yourself, add auto-pause rules, or let Auto manage adjust daily budgets. Set guardrails on those changes to reduce manual work without giving up control.

Track pacing and forecast future spend

Adalysis tracks pacing and projects future spend based on your chosen settings. It helps you identify potential over- or underspend fast.

Get daily and cumulative forecasts across all your accounts and per campaign
Forecast spend based on account history, seasonality, ad schedule, and recent budget changes
See budget split recommendations based on your performance goal
Create custom budgets for promotions and other fixed date ranges
Save setup time with bulk uploads

Get more from your PPC budgets

Adalysis flags budget-capped campaigns and projects the impact of different increases. Decide quickly where to scale and where to reallocate budget.

View data on lost impression share due to budget
Get customizable budget boost alerts
See the projected impact of increasing budgets
Move budget toward stronger campaigns without increasing total spend

Choose how much to automate

Choose from alerts, campaign auto pauses, or daily budget adjustments, with guardrails on what can change. Automate repetitive tasks without that black box feeling.

Get alerts when your spend reaches a defined threshold
Automatically pause and restart campaigns based on thresholds and budget cycles
Automate daily budget adjustments to hit your targets
Set future spend targets up to 12 months in advance
Choose how over- or underspend rolls over into the next cycle

Spend less time managing budgets

Replace your checks, calculations, and updates with a budget workflow that fits each account. Choose the tools you need now, then add more automation as your requirements and data change.

Manage budgets at the account, campaign group, or individual campaign level
Get automated forecasts and recommendations
Choose monthly, future, or custom date-range budgets
Use alerts, automatic pauses, or daily budget adjustments for different accounts
Create and update budgets in bulk