Adalysis vs. Adpulse
Find the best fit for you.

Adalysis and Adpulse offer PPC management software at a similar price, but there are important differences. With over forty specialized tools, Adalysis provides one of the most in-depth PPC management solutions available today.

Explore what Adalysis offers and how it stacks up against Adpulse — then decide which platform is the right fit for you.

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Why choose Adalysis?

  • A market-leading PPC management toolset designed to streamline your entire workflow, incl. specialist features for performance analysis, keywords, and quality score.

  • Fast onboarding based on 100+ prebuilt alerts and monitors, plus customizable settings so that every alert is relevant to you.

  • Full ad management within the platform saves you time and delivers insights.

  • A fresh, intuitive interface designed based on user feedback.

Adalysis
adpulse-logo
Audit
Built-in account-level audit alerts
yes
yes
Fix issues within the app
yes
Limited
Custom rule engine and alerts
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Create your own custom alerts in addition to the prebuilt audit checks

yes
Limited
Automated actions for all alerts
yes
no
Manage all alerts and data within the platform
yes
no
Campaign-level alerts
yes
no
Performance monitoring
Performance trends
yes
yes
Root cause analysis
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A visual breakdown of factors influencing a performance trend, which makes it easy to pinpoint issues.

yes
no
Performance (and segments)
Performance charts and visualization
yes
no
Geo heatmap
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A visual overview of how different locations perform across a range of campaigns

yes
no
Hour of week analysis and bidding
yes
no
All performance segments supported (device, location, demographics, networks, etc.)
yes
no
Performance analyzer tool
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yes
no
Matched and targeted location management
yes
no
Demographics performance visualization
yes
no
Audience performance
yes
no
Budget management
Pacing
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Track your spend, month to date

yes
yes
Automatic daily budget management
yes
yes
Budget boost alerts
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Get alerts for budget-capped campaigns, together with the potential impact of allocating more ad spend

yes
no
Rollover
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Automatically roll over/underspend from one cycle to the next

yes
yes
Future spend goals setting
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yes
no
Historical performance logs and daily budget changes
yes
yes
Lost impression share (budget) visualization and analysis
yes
no
Budget groups
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yes
yes
Custom budget schedules
yes
yes
Goal-based budget allocation algorithms
yes
yes
Spend calculators
yes
no
Pause campaigns when target budget reached
yes
yes
Enable campaigns at beginning of next cycle
yes
no
Team account management
Global settings template
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yes
no
Change history
yes
yes
Full label management
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Apply labels to your campaigns, which you can then use as filter criteria across the platform

yes
no
Account tags management
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Alternative to Google Ads labels, which can be hard to manage

yes
yes
Bidding
Log of historical campaign bid strategy changes
yes
no
Log of historical bid and bid adjustment changes
yes
no
Measure impact of bid strategy changes
yes
no
Measure performance impact of bid and bid adjustment changes
yes
no
Automated bidding
yes
no
Automated bid adjustments
yes
no
Bid adjustments map
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View current bidding strategies and adjustments at the campaign and ad group levels, with alerts for any conflicts.

yes
no
Track, adjust, and analyze bids directly within the platform
yes
no
Incompatible bid adjustment alerts
yes
no
Campaign management
Build campaigns from csv files
yes
no
Build campaigns by grouping keywords (keyword grouper)
yes
no
Ad extension analysis and visualization
yes
no
Ads management
RSA asset analysis and management tools
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yes
no
Ad creation tools
yes
no
Ad editing tools
yes
no
AI ad copy suggestions
yes
no
Full ad management within platform
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Manage your ads with in-platform tools, from creation to optimization and deletion/pausing, individually or in bulk.

yes
no
Tools to migrate ads from one type to another
yes
no
Custom ad scheduling
yes
no
Spell check in all world languages
yes
no
Keyword management
Keyword visualization tools
yes
no
Keyword mining tools
yes
yes
Keyword grouping tools
yes
no
Keyword management tools (moving, editing, creating)
yes
no
Negative keyword management at all levels including shared lists
yes
no
Search terms management
Mining keywords from search terms
yes
yes
Mining negative keywords from search terms
yes
yes
Blocked search terms analysis
yes
yes
Complete n-gram view and analysis
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See all n-grams at the campaign and account level, with performance data and filters

yes
Limited
DSA & PMax search terms supported
yes
no
Custom rules and alerts for effective search terms management
yes
no
Quality score
Ad group quality score and visualization
yes
no
Campaign quality score and visualization
yes
no
Account quality score and visualization
yes
no
Visual analysis of all sub-factors
yes
no
Quality score weekly change analysis and alerts
yes
no
Historical quality score visualization
yes
no
PMax management
Search terms overlap with Search & Shopping
yes
no
Campaign audit for asset groups and assets
yes
no
Structure breakdown and visualization
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A visual overview of performance data and structural insights

yes
no
Placements management
Aggregated placement data at campaign level
yes
no
Aggregated placement data at account level
yes
no
Managing placement exclusions at all levels
yes
no
Landing page management
Landing page experience analysis
yes
no
Landing page speed tests
yes
no
DSA LP checks and exclusions
yes
no
Editing final and mobile final URLs across whole account
yes
no
All URLs status-checked (final, mobile final) for ads, keywords, assets, asset groups, and DSAs
yes
no
A/B ad testing
Testing ads within each ad group
yes
no
Testing ads across multiple ad groups
yes
no
Fully automated ad testing framework
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Ad testing with AI suggestions for ad groups, keywords, and copy — no manual setup

yes
no
Reporting
Client reporting
yes
no
Audit reports
yes
no
Adalysis has made managing our campaigns so much easier. The automated audits and smart alerts help us catch issues early, making sure our performance stays at a high level all the time. It's helped us save time and boost performance by suggesting areas for improvement. Overall, it's made our work smoother, more efficient, and more pleasant
Justyna Wacholc,
Digital Marketing Specialist
You no longer need to spend hours preparing for client meetings. It's enough to take a look at the Adalysis interface five minutes before the appointment and you can shine with insights that aren't possible through the Google Ads interface.
Thomas Wiegand,
Managing Director
If the same action can be carried out in Adalysis and Google Ads, I would always prefer Adalysis, simply because the platform is much faster than Google Ads. Furthermore, it’s rich in features that allow for quick mass updates across accounts.
Dragos Mesmerita,
Chief Marketing Officer
Analysis removed the need for spreadsheets in quality score reviews. The tools have enhanced our processes. They've allowed us to adopt a much-improved framework to how we work. They've speeded up the process of analysis, while providing flexible tools for automation.
Stephen Anderson,
Founder
This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.
Prasanna Mody,
Managing Director
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