Adalysis vs. TrueClicks
Find the best fit for you.

Adalysis and TrueClicks offer PPC management software at a similar price, but there are key differences. With over forty tools, Adalysis provides one of the most comprehensive PPC management solutions available today.

Dive in to see what Adalysis brings to the table and whether it meets your needs better than TrueClicks — then decide for yourself!

Start free trial Book a demo
Why choose Adalysis?

  • A market-leading PPC management toolset designed to streamline your entire workflow, incl. specialist features for quality score and campaign building.

  • Seven budget management tools covering all aspects of pacing, automated changes, and spend control. All in one place, with detailed performance charts and real-time alerts.

  • A fresh, intuitive interface designed based on user feedback.

Adalysis
Trueclicks
Audit
Built-in account-level audit alerts
yes
yes
Fix issues within the app
yes
partial
Custom rule engine and alerts
tooltip

Create your own custom alerts in addition to the prebuilt audit checks

yes
no
Automated actions for all alerts
yes
partial
Manage all alerts and data within the platform
yes
no
Campaign-level alerts
yes
no
Performance monitoring
Performance trends
yes
yes
Root cause analysis
tooltip

A visual breakdown of factors influencing a performance trend, which makes it easy to pinpoint issues.

yes
no
Performance (and segments)
Performance charts and visualization
yes
no
Geo heatmap
tooltip

A visual overview of how different locations perform across a range of campaigns

yes
no
Hour of week analysis and bidding
yes
no
All performance segments supported (device, location, demographics, networks, etc.)
yes
no
Performance analyzer tool
tooltip
yes
no
Matched and targeted location management
yes
no
Demographics performance visualization
yes
no
Audience performance
yes
no
Budget management
Pacing
tooltip

Track your spend, month to date

yes
yes
Automatic daily budget management
yes
no
Budget boost alerts
tooltip

Get alerts for budget-capped campaigns, together with the potential impact of allocating more ad spend

yes
no
Rollover
tooltip

Automatically roll over/underspend from one cycle to the next

yes
no
Future spend goals setting
tooltip
yes
no
Historical performance logs and daily budget changes
yes
no
Lost impression share (budget) visualization and analysis
yes
no
Budget groups
tooltip
yes
yes
Custom budget schedules
yes
yes
Goal-based budget allocation algorithms
yes
no
Spend calculators
yes
no
Pause campaigns when target budget reached
yes
no
Enable campaigns at beginning of next cycle
yes
no
Team account management
Global settings template
tooltip
yes
no
Change history
yes
no
Full label management
tooltip

Apply labels to your campaigns, which you can then use as filter criteria across the platform

yes
no
Account tags management
tooltip

Alternative to Google Ads labels, which can be hard to manage

yes
yes
Bidding
Log of historical campaign bid strategy changes
yes
no
Log of historical bid and bid adjustment changes
yes
no
Measure impact of bid strategy changes
yes
no
Measure performance impact of bid and bid adjustment changes
yes
no
Automated bidding
yes
no
Automated bid adjustments
yes
no
Bid adjustments map
tooltip

View current bidding strategies and adjustments at the campaign and ad group levels, with alerts for any conflicts.

yes
no
Track, adjust, and analyze bids directly within the platform
yes
no
Incompatible bid adjustment alerts
yes
no
Campaign management
Build campaigns from csv files
yes
no
Build campaigns by grouping keywords (keyword grouper)
yes
no
Ad extension analysis and visualization
yes
no
Ads management
RSA asset analysis and management tools
tooltip
yes
no
Ad creation tools
yes
no
Ad editing tools
yes
no
AI ad copy suggestions
yes
no
Full ad management within platform
tooltip

Manage your ads with in-platform tools, from creation to optimization and deletion/pausing, individually or in bulk.

yes
no
Tools to migrate ads from one type to another
yes
no
Custom ad scheduling
yes
no
Spell check in all world languages
yes
partial (not all languages supported)
Keyword management
Keyword visualization tools
yes
no
Keyword mining tools
yes
no
Keyword grouping tools
yes
no
Keyword management tools (moving, editing, creating)
yes
no
Negative keyword management at all levels including shared lists
yes
no
Search terms management
Mining keywords from search terms
yes
no
Mining negative keywords from search terms
yes
no
Blocked search terms analysis
yes
no
Complete n-gram view and analysis
tooltip

See all n-grams at the campaign and account level, with performance data and filters

yes
no
DSA & PMax search terms supported
yes
no
Custom rules and alerts for effective search terms management
yes
no
Quality score
Ad group quality score and visualization
yes
no
Campaign quality score and visualization
yes
no
Account quality score and visualization
yes
no
Visual analysis of all sub-factors
yes
no
Quality score weekly change analysis and alerts
yes
no
Historical quality score visualization
yes
no
PMax management
Search terms overlap with Search & Shopping
yes
no
Campaign audit for asset groups and assets
yes
yes
Structure breakdown and visualization
tooltip

A visual overview of performance data and structural insights

yes
no
Placements management
Aggregated placement data at campaign level
yes
no
Aggregated placement data at account level
yes
no
Managing placement exclusions at all levels
yes
no
Landing page management
Landing page experience analysis
yes
no
Landing page speed tests
yes
no
DSA LP checks and exclusions
yes
no
Editing final and mobile final URLs across whole account
yes
no
All URLs status-checked (final, mobile final) for ads, keywords, assets, asset groups, and DSAs
yes
no
A/B ad testing
Testing ads within each ad group
yes
no
Testing ads across multiple ad groups
yes
no
Fully automated ad testing framework
tooltip

Ad testing with AI suggestions for ad groups, keywords, and copy — no manual setup

yes
no
Reporting
Client reporting
yes
no
Audit reports
yes
no
Adalysis has made managing our campaigns so much easier. The automated audits and smart alerts help us catch issues early, making sure our performance stays at a high level all the time. It's helped us save time and boost performance by suggesting areas for improvement. Overall, it's made our work smoother, more efficient, and more pleasant
Justyna Wacholc,
Digital Marketing Specialist
You no longer need to spend hours preparing for client meetings. It's enough to take a look at the Adalysis interface five minutes before the appointment and you can shine with insights that aren't possible through the Google Ads interface.
Thomas Wiegand,
Managing Director
If the same action can be carried out in Adalysis and Google Ads, I would always prefer Adalysis, simply because the platform is much faster than Google Ads. Furthermore, it’s rich in features that allow for quick mass updates across accounts.
Dragos Mesmerita,
Chief Marketing Officer
Analysis removed the need for spreadsheets in quality score reviews. The tools have enhanced our processes. They've allowed us to adopt a much-improved framework to how we work. They've speeded up the process of analysis, while providing flexible tools for automation.
Stephen Anderson,
Founder
This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.
Prasanna Mody,
Managing Director
Read case studies Read customer reviews

Get your free PPC audit