Google Ads & Microsoft Ads tools

Adalysis vs Optmyzr

PPC has changed. As campaign execution becomes more automated, Adalysis helps PPC teams monitor account health, prioritize optimizations, and stay in control.

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Why PPC teams switch from Optmyzr

Faster onboarding

Adalysis offers 100+ prebuilt audits and ready-to-use performance monitors. Start reviewing issues and opportunities immediately, without building every rule from scratch.

Automation with visibility and control

Automate repetitive tasks without turning PPC management into a black box. Customize recommendations, automate selected actions, or stay fully hands-on.

All features included

Every Adalysis subscription includes full access to all features. Get unlimited accounts and unlimited users without needing a higher-tier plan.

Stay in control as PPC changes

As AI recommendations become more common, visibility and oversight matter more than ever. Adalysis helps PPC teams stay in control with customizable alerts and workflows.

Proactive monitoring

Catch problems before they impact performance

Adalysis continuously monitors your campaigns and alerts you when something changes. Detect issues faster without manually checking every account and dashboard.

Performance alerts for sudden changes
Budget pacing alerts and projections
Account health monitoring
Cross-account visibility for teams and managers

Insights & diagnostics

Understand what changed and why

Performance monitoring is only useful if you can quickly understand the cause. Adalysis combines alerts with root cause analysis, change history insights, and drill-down reporting to speed up investigations.

Root cause analysis for performance changes
Trend monitoring and KPI tracking
Change history visibility within performance analysis
Prioritized alerts that show what matters first

Automation & efficiency

Reduce repetitive PPC work

Save time on manual checks, spreadsheets, and repetitive optimization workflows, so your team can focus on strategy and performance improvements.

100+ prebuilt audit alerts
Custom rules and thresholds
Budget pacing and spend control tools
Always-on ad testing workflows

Onboarding
Onboarding	100+ prebuilt audits and monitoring tools help teams get started quickly	More setup and rule-building required
Workflow structure
Workflow structure	Connected workflows for audits, monitoring, optimization, and budgets	More tool-by-tool navigation
Monitoring and alerts
Monitoring and alerts	Prebuilt alerts with root cause analysis built into workflows	Monitoring and investigations handled separately
Scripts reliance
Scripts reliance	Designed to reduce reliance on scripts	Many workflows depend on scripts
Pricing
Pricing	All features included in every plan	Some features require higher-tier plans
Free trial
Free trial	30-day trial with full feature access	Shorter trial with some limitations

See how PPC teams use Adalysis

Audit and prioritize accounts faster

Spot critical issues, missed opportunities, and account health problems across Google Ads and Microsoft Ads accounts from one place.

Monitor performance automatically

Get alerts for performance changes, monitor KPIs, and investigate issues faster with built-in root cause analysis.

Stay on top of budgets

Track spend pacing, monitor projections, and automate budget adjustments to stay on target throughout the month.

Run always-on ad testing

Test ads continuously without manually setting up experiments for every ad group.

What PPC teams
say about Adalysis

Adalysis has made managing our campaigns so much easier. The automated audits and smart alerts help us catch issues early, making sure our performance stays at a high level all the time. It's helped us save time and boost performance by suggesting areas for improvement. Overall, it's made our work smoother, more efficient, and more pleasant.

Justyna Wacholc

Digital Marketing Specialist

You no longer need to spend hours preparing for client meetings. It's enough to take a look at the Adalysis interface five minutes before the appointment and you can shine with insights that aren't possible through the Google Ads interface.

Thomas Wiegand

Managing Director

If the same action can be carried out in Adalysis and Google Ads, I would always prefer Adalysis, simply because the platform is much faster than Google Ads. Furthermore, it’s rich in features that allow for quick mass updates across accounts.

Dragos Mesmerita

Chief Marketing Officer

Absolutely love the audit and alerts system in Adalysis. One of our favorite features. It makes it so much easier to see and prioritize problem areas in an account. It's great for making the fixes quick and painless too. I like that for pretty much every alert, you're just a few clicks away from fixing the issue. This is thanks to the custom links that will take you to a custom area built specifically to help you save time fixing whatever that issue was.

Daryl Mander

Founder

The Rule Engine in Adalysis has been a game-changer for my Google Ads management. Being able to define my own rules and alerts means I can customize the system to monitor exactly what matters most to my clients and campaigns, such as specific performance thresholds or budget limits. This level of control has made it much easier to maintain consistency across all accounts.

Gerald Kallinger

Managing Director