Discover how award-winning PPC audit and analysis tools by Adalysis can help you automate the audit process. We’ll quickly show you the strengths and weaknesses of your Google Ads and Microsoft Advertising accounts. You’ll also get actionable steps to maximize your budget, decrease your CPA, and achieve your campaign goals.
Adalysis runs daily diagnostic audits of your PPC accounts, with more than 100 checks at the account, campaign, ad group, and keyword levels. The checks cover your quality score, landing pages, bids, budgets, and display placements. We also identify your best-performing ads and ad copy elements. Just log in to your Adalysis dashboard to see your optimization opportunities and apply them with a few clicks!
We’ll alert you to changes in key metrics instantly. You can also set up your own custom monitors. For example, you may want to be notified immediately once a keyword reaches a specific threshold of clicks or accrued cost — or if conversions in your account suddenly drop.
To dig deeper and understand what exactly caused a given change, there’s the Adalysis Performance Analyzer. This PPC analysis tool visualizes not only WHAT changed, but also WHY.
The Performance Analyzer will show you the factors behind the change, and also highlight the most affected campaigns and ad groups. This is key to making more data-driven decisions.
For example, let’s say number of clicks in your account dropped significantly in the last 30 days. Was it because your quality score decreased, resulting in a higher cost per click which put pressure on your budget? Or was your CPC was too low to show your ads above the organic search results, affecting clicks? Did you change your ad copy, resulting in a lower CTR? Perhaps, you’ve just run out of budget and your impression share was lower than usual. Or, maybe, there were fewer people looking for your product overall? Did the clicks drop in all campaigns or was it only one or two that negatively impacted the overall performance?
With the Performance Analyzer, you’ll find this information instantly, without spending hours in your Google Ads account.
Try our free PPC audit report for an overview of how your Google Ads account is doing. In just a few minutes, you’ll receive a comprehensive report, which you can use for developing an action plan to boost your account performance, or onboarding a new client. This tool will save you hours of work compared to a typical manual audit with a Google Ads audit checklist.
After your PPC audit and analysis are done, it’s time to optimize your PPC performance based on the insights. Adalysis pay-per-click management software offers a suite of more than 40 PPC tools, including:
Want to see what valuable insights Adalysis can provide for your Google Ads or Microsoft Ads account? Start your free, no-commitment trial today. No credit card required.
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world effectively optimize their PPC efforts.
