PPC Audit & Analysis Tools
Award-winning PPC audit and analysis tools developed by Adalysis will quickly show you where do your Google Ads and/or Microsoft Ads accounts stand and what can be done to get the most out of your budget, decrease your CPA or achieve your other objectives.
Daily PPC Analysis
Adalysis software runs daily diagnostic audit of your PPC accounts, making more than 40+ checks at the account, campaign, ad group, and keyword level. We also audit your Quality Score, analyze your landing pages, bids and budgets, placements in Display campaigns, and outline your best-performing ads and ad copy elements to boost your PPC strategy. Just log in to your Adalysis dashboard to see all the optimization opportunities we identify based on this analysis and apply them with a single click!
We will let you know of any fluctuations in the most important metrics instantly. You can also set up monitoring alerts yourself for some or all of your campaigns and we will notify you of all the changes. For example, you may want to be notified immediately, once a keyword reaches a specific threshold of clicks or accrued cost or when conversions in your account suddenly drop.
Apart from solely giving you an overview of metrics, we offer you to dig deeper and understand what exactly caused the change with our PPC Performance Analyzer. With this PPC analysis tool, you will instantly see not only WHAT changed but also WHY did it happen.
Performance Analyzer will show you the impacting factors behind the change, and also highlight the most contributing campaigns and ad groups, which will lead you to more data-driven decisions.
For example, you may find out, that number of clicks in your account dropped significantly in the last 30 days. Let’s see how many explanations this can have. Was it because your Quality Score decreased resulting in a higher cost per click and your budget could afford fewer clicks at this price? Or because your CPC was too low to show your ads above search results frequently enough to get clicks? Or because you changed your ad copy and now your CTR is significantly lower, with fewer people clicking your ads? Or, perhaps, you’ve just run out of budget and your impression share was lower than usual? Or, maybe, there were fewer people that were looking for your product overall? Did the clicks drop in all campaigns or was it only one or two that negatively impacted overall performance?
With Adalysis Performance Analyzer you will find this information instantly, without having to spend hours looking for answers in your Google Ads account.
See Performance Analyzer in action
After you PPC audit and analysis is done, it’s time to optimize your PPC performance based on the insights. Adalysis pay-per-click management software offers a suite of more than 20 PPC tools:
- PPC automation
- PPC bidding tools
- PPC budget management tools
- PPC campaign builder
- PPC keyword tools
- PPC optimization tools
- PPC tracking & monitoring tools
- PPC reporting tools
- PPC ad testing tools
Want to see what valuable insights Adalysis tools can provide for your Microsoft Ads or Google Ads account? Start your free no-commitment 14 days trial today. No credit card required.
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience under their belt. Since then, we have helped PPC agencies, in-house PPC marketers and small business owners from all over the world to optimize their PPC efforts in the most cost-effective way.