PPC keyword analysis tools
PPC keyword tools are invaluable for PPC managers, no matter the size of their Google Ads or Microsoft Ads accounts. Specialized tools, such as Google Keyword Planner, SEMrush, or Ahrefs, help with keyword research. Other tools focus on analyzing performance once your paid search campaigns are running.
Adalysis simplifies the work of online advertising specialists with its PPC keyword analysis tools. These tools ensure that your keywords — the foundation of successful search campaigns — are thoroughly optimized for performance.
Duplicate keywords tool
Why do duplicate keywords matter? When the same keyword appears several times across your campaigns and ad groups, platforms like Google Ads or Microsoft Ads decide which version triggers an ad. Unfortunately, they may not choose the best-performing instance.
To maintain control over your keywords, it’s essential to ensure no duplicate keywords are running. However, identifying and managing duplicates can be time-consuming and require advanced Excel skills.
The Adalysis duplicate keywords tool simplifies this process with a dedicated alert. By clicking on the alert, you can access performance data comparing all instances of the same keyword and easily pause redundant versions. This ensures only the keyword in the best-performing ad group remains. Alternatively, you can bulk-pause duplicate keywords based on custom criteria, such as low CTR or quality scores.
Duplicate search terms tool
Duplicate search terms should also be avoided. When the same search term triggers multiple keywords in your account, it means two or more keywords are competing for the same user performing a search in Google. This is sometimes called keyword cannibalization.
For example, take the search term discount laptops for sale. You already have a dedicated landing page and ad. Taking into account Google match types, this search term could also show in the ad group best laptops (for more expensive laptops) or Dell laptops for sale (specific to Dell laptops). This means users may see the wrong ad or landing page. This mismatch can lower conversion rates and reduce the effectiveness of your campaigns.
Duplicate search terms mean losing control over which ads users see, making it harder to effectively scale your paid search performance. They can harm your keyword quality scores and make your clicks cost more than they should.
To avoid keyword cannibalization, you’d need to add cross-group negatives. This means manually identifying and excluding search terms in less relevant ad groups. However, this can be a time-consuming, repetitive task.
The Adalysis duplicate search terms tool automates this process:
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Instantly see cannibalizing keywords from different ad groups, competing for the same search term.
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Understand where search term performed best in terms of quality score, CTR and conversion rate.
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Add the search term as a negative keyword in all other ad groups, except the winning one.
You can also apply these changes in bulk, using performance criteria like lower CTR or conversion rate. This saves time and ensures your search terms always trigger the right ads and landing pages.
N-gram analysis tool
The n-gram analysis tool moves you beyond basic search term analysis. It aggregates data across your entire PPC account and, instead of focusing on individual search terms, it identifies patterns in your queries.
For example, you may notice that many search terms driving traffic to your site include the word “cheap”. This pattern appears across multiple ad groups and campaigns. By analyzing their performance, you might find that “cheap” queries have low conversion metrics, prompting you to add “cheap” as a negative keyword to avoid wasting budget. You could go to the Google Ads search terms report to filter and analyze the queries containing this pattern. However, this approach is time-consuming and reactive, because you would first need to spot the pattern in your report before taking action.
The Adalysis n-gram tool eliminates this hassle. It provides immediate insights into patterns within your search terms and displays performance data for each one. By reviewing the n-gram report regularly, you can quickly identify underperforming patterns and take action, such as adding irrelevant words as negative keywords, to optimize your campaigns more efficiently
More PPC keyword tools
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Change match types for hundreds of keywords
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Get alerts when valuable keywords fall below the first-page bid or have significant quality score drops
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Get alerts for keywords with significant spend and poor conversions
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Get recommendations on restructuring your ad groups based on keyword performance
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Find conflicting negative keywords preventing your ads from showing and remove them in bulk
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Move negatives from the ad group to the campaign level in bulk for more efficient negative lists
More tools for boosting your PPC performance
Adalysis PPC keyword analysis tools have made managing keywords and search terms significantly easier for PPC managers and online advertising specialists. But that’s not all — Adalysis provides a wide range of tools to optimize every aspect of your PPC campaigns:
Get started with Adalysis for free — no commitment or credit card needed. Simply link your PPC account and begin optimizing from day one.
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world to effectively optimize their PPC efforts.
