Adalysis vs. Optmyzr
Find the best fit for you.

Adalysis and Optmyzr offer some of the same core tools, but the real difference is how these features work together to streamline PPC management. Instead of just listing tools, we’re focusing on where the platforms truly differ.

We invite you to test Adalysis for yourself — the best way to understand the value is by experiencing it firsthand. Explore how Adalysis stands apart from Optmyzr and see if it’s right for your team!

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Why choose Adalysis?

  • Faster onboarding due to many prebuilt alerts and monitors.

  • A consolidated user interface creates an easy learning curve.

  • Less switching screens, because you can fix issues directly in Adalysis.

  • Powerful budget management and data analysis features.

  • All features are included as standard in our pricing.

  • Responsive customer support.

Adalysis
Optmyzr
Interface
Consolidated screens with access to all relevant tools, depending on the context. This shortens the learning curve.
In most cases, there is one screen per tool, with some functions depending on scripts.
Auditing and alerting
Centralized audit and recommendation engine with 100+ prebuilt, configurable alerts, plus a rule engine for custom alerts. Fix alerts directly within the platform.
The rule engine is designed as a blank canvas, so more setup time is needed in the rule engine to achieve similar functionality. Most alerts can't be fixed directly in the platform.
Budget management tools
Seven essential tools covering all aspects of budget pacing, automated changes, and spend control. All budget settings and reports are accessible from a single screen and easy to configure. Comprehensive budget performance charts and boost alerts.
Budget features are split across several screens. Some functions rely on scripts. Limited dashboard reporting.
Performance monitoring
User-friendly performance monitors with prebuilt conditions for faster setup. Integrated root cause analysis for performance alerts.
Monitoring rules are built from scratch. Root cause analysis is part of a separate PPC investigator tool.
Data management within platform
Most day-to-day tasks can be performed directly within Adalysis using grid-based screens that mimic the Google Ads interface. This means less switching screens.
Most account data management needs to be done externally.
Platforms supported
- Google Ads
- Microsoft Ads
- Google Ads
- Microsoft Ads
- Amazon
- Meta
Reporting solution
Built on Looker Studio, a powerful PPC reporting platform that's free to use. All data remains accessible even without an Adalysis subscription.
Proprietary reporting solution.
Scripts
Platform is designed to replace scripts with user-friendly tools. This saves time on your weekly audits and changes.
Many features rely on scripts by design.
Price
All features are included in the subscription as standard.
Additional costs apply for some features.
Free trial
30-day trial with full access to all features.
14-day trial with some features not accessible.
Adalysis has made managing our campaigns so much easier. The automated audits and smart alerts help us catch issues early, making sure our performance stays at a high level all the time. It's helped us save time and boost performance by suggesting areas for improvement. Overall, it's made our work smoother, more efficient, and more pleasant
Justyna Wacholc,
Digital Marketing Specialist
You no longer need to spend hours preparing for client meetings. It's enough to take a look at the Adalysis interface five minutes before the appointment and you can shine with insights that aren't possible through the Google Ads interface.
Thomas Wiegand,
Managing Director
If the same action can be carried out in Adalysis and Google Ads, I would always prefer Adalysis, simply because the platform is much faster than Google Ads. Furthermore, it’s rich in features that allow for quick mass updates across accounts.
Dragos Mesmerita,
Chief Marketing Officer
Absolutely love the audit and alerts system in Adalysis. One of our favorite features. It makes it so much easier to see and prioritize problem areas in an account. It's great for making the fixes quick and painless too. I like that for pretty much every alert, you're just a few clicks away from fixing the issue. This is thanks to the custom links that will take you to a custom area built specifically to help you save time fixing whatever that issue was.
Daryl Mander,
Founder
The Rule Engine in Adalysis has been a game-changer for my Google Ads management. Being able to define my own rules and alerts means I can customize the system to monitor exactly what matters most to my clients and campaigns, such as specific performance thresholds or budget limits. This level of control has made it much easier to maintain consistency across all accounts.
Gerald Kallinger,
Managing Director
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