Click Pilot’s biggest headache was spreadsheets. Ad testing spreadsheets. Search terms spreadsheets. Spreadsheets for bid analysis, budgets, and more.

Data analysis took a lot of time. Due to the complex frameworks, the team also needed spreadsheet training. Of course, manual workflows left more room for errors and process inconsistencies, too.

To streamline their work, Click Pilot switched to Adalysis. Find out how they got on.

With Adalysis, Click Pilot automated low-value, yet essential tasks, like campaign monitoring. They also made their analysis process faster and more frequent. Here’s how they went about it:

• Click Pilot counts on Adalysis to automate monitoring, with alerts for performance anomalies. This meant an end to daily reviews, freeing up valuable time.

• The automatic audits and alerts replaced spreadsheets in quality score reviews, bid adjustments, and duplicated search queries. The flexible tools allowed Click Pilot to create better process frameworks.

• The Click Pilot team even ditched spreadsheets for bid adjustments. They rely on the rule engine and then check, visualize, and assess before implementation. This has been a real game-changer, particularly when working without smart bidding strategies.

• The optimization tools fit easily into Click Pilot’s workflow. The result? Less time for keyword mining, reviewing search query placement and managing negative keywords. The team cut management time across all areas of their work.

• Search query targeting was another huge time saver. Another benefit: account performance also improved, because the team can make changes faster.

• The Click Pilot team can now easily review budget pacing at any point in the month. They use built-in projections, which can be broken down into sub-budgets. That’s handy when there are different budgets for campaign sets. Prebuilt and custom alerts mean they can also tailor the system to meet client needs.

• With Adalysis, the team can access account performance AND adjustment tools in one place. They don’t need to switch between review and action: changes can be made right from the fast and responsive user interface.