360 OM wins more pitches and boosts campaign quality

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About 360 OM

360 OM is a performance marketing agency specializing in PPC and paid social. Their team consists of 28 paid media experts in the UK and US.

Industry

Marketing

Location

London, UK

Results

Win more pitches

With fast audits from Adalysis

Quality boost

Through daily audits

Brief

When looking for a new PPC management platform, 360 OM knew what they wanted:

  • Less time spent on new business audits
  • Maintain quality standards as the company grows
  • Spot opportunities to improve performance
  • Alerts for critical issues that need instant attention
  • Stay on top of performance trends and root causes
  • Meeting spend targets without over- or underspending

Find out how adopting Adalysis helped 360 OM streamline its PPC processes.

Approach

Streamlined audits

The 360 OM team can now check account health at a glance. They get prioritized recommendations from audits that run daily without needing to be initiated. This helps maintain a high optimization standard for all accounts.

They’ve also found that they can deliver pitches faster and win more often with Adalysis.

24/7 monitoring with automation

360 OM says that the automated alerts and actions in Adalysis put an account on auto-pilot. It’s like having a 24/7 virtual PPC account manager. The platform flags critical issues, and the 360 OM team fixes them as soon as they arise, directly from within the app. 

Automation also helps them reduce delays in implementing actions. This saves both the clients’ money and the team’s time.

In-depth performance analysis

The 360 OM team doesn’t have to brainstorm about what to put on the quarterly business review agenda anymore. The performance analyzer and root cause analysis mean they’re always on top of new trends. Clear dashboards and flowcharts also make it easy to communicate changes to clients and colleagues.

Budget tools

Detailed budget reporting and alerts mean 360 OM knows exactly where to spend every dollar. This added efficiency helps them maximize progress toward their performance goals. Budget automation also saves a huge amount of time that was previously spent adjusting the daily budgets.

Impact

  • 360 OM delivers new business pitches faster and wins more often with Adalysis.
  • They’re maintaining quality standards as the company grows, without micromanaging.
My team loves the fast and intuitive user interface — it's very easy to learn and use. It's a godsend compared to the native Google interface. The UI was one of the biggest reasons we joined and then one of the biggest reasons we stayed.
Tariq Mohammed Founder, 360 OM

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