Performance marketing is all about accurate data and speed, but working within Google Ads can be very slow. This meant the Medienpilot team had to spend hours with Excel and SPSS to find the data and get the results they wanted.

To improve throughput and get better results, they looked for a solution for four key areas:

1. A/B testing
   A robust tool for fast, precise evaluation of which landing pages and ads work best.

2. Budget management
   Automated analysis for better trend prediction and budget recommendations.

3. Monitoring and alerts
   A comprehensive system to quickly find and rectify problems before they cause damage or are even noticed by the customer.

4. Automation
   Streamlining workflows to cut out repetitive tasks and boost efficiency.

Medienpilot used Adalysis to raise capacity and drive results. Read on for their experience and results.

Adalysis allowed Medienpilot to overhaul their approach. Here are their key findings:

A/B testing
Winning content is now easy to identify. The team relies on automated alerts for completed tests. They also love the integrated AI tool for generating text ideas.

Budget management
With Adalysis, the team can pull in-depth insights and allocate budget efficiently. Lengthy prep for client meetings is a thing of the past, replaced with clear dashboards. Predicted results also closely match actual results. This means customers trust Medienpilot even more and invest in their work.

Monitoring and alerts
With Adalysis, the Medienpilot team can use 90+ prebuilt checks and custom alerts. They receive immediate feedback for almost all areas of an ad account, enhancing both efficiency and responsiveness. Customers feel reassured by the frequent updates to their accounts.

Automation
Rather than spending hours on reporting, Medienpilot finds all the data they need in Adalysis. Cross-client, cross-account and cross-campaign. Many follow-up actions take one click (or less), directly from Adalysis.