Time was the top concern for Odado, when looking for PPC tools:

• Manual processes were taking too long. This meant the team had less time for strategy.
• Analyzing large datasets and extracting insights was also time-consuming.
• Finding ways to optimize complex campaigns was a lot of work. Odado needed better tools for customer segmentation and data analysis.
• The team struggled to find and target new customer segments that would drive growth.
• Spotting and fixing critical issues quickly was a challenge. The Odado team spent a lot of time monitoring and optimizing complex campaigns.

See how Odado used Adalysis to work smarter, not harder—saving time and getting better results from their ads.

Performance analysis made easy

Odado uses real-time insights to find areas for improvement. The Performance Analyzer helps them find the root causes of trends and take action. Clear dashboards make the data easy to understand.

The result? Data-driven decisions, without the spreadsheets.

Tailored audits and alerts

The audit system tells Odado if the accounts are performing well and what needs improving. The team has set up alerts to help them stay on top of errors and trends. This includes trigger alerts with set thresholds for detecting performance changes. Plus budget alerts, to control pacing.

This timely information allows Odado to take corrective action. Critical issues can be fixed straight away. The best part? Resolving alerts directly within Adalysis saves valuable time and effort.

Optimal optimization

Odado loves having all accounts in one place. They can easily see all their important data and get alerts on the main screen.

Advanced A/B testing and ad copy tools help the team improve campaign performance. Customers appreciate the new approach, too. Odado says Adalysis is essential for getting the most out of online advertising.