For Sprichweb, handling Google Ads campaigns was a real headache. Manual bid adjustments, keyword tweaks, and monitoring were time-consuming. And manual changes sometimes led to slip-ups.

Data analysis was another bottleneck. It was hard to stay on top of all the ad data and understand what was/wasn’t working.

Seven years ago, Sprichweb switched to Adalysis to streamline workflows and drive results. Find out how their PPC management approach has changed.

Thoughtful automation

Automation saves time, but it needs to be applied thoughtfully. For Sprichweb, Adalysis offers the perfect balance between out-of-the-box automation and hands-on management.

As well as choosing from 100+ built-in monitoring alerts, they can also define their own rules. This means the system focuses on what matters most for their clients and campaigns. They can also choose whether to use all, some, or none of the automated actions available.

Budget control

The budget tools in Adalysis give Sprichweb much more control over ad spend. The detailed reports provide clear insights into spending patterns and opportunities to scale. Monitoring ad spend is now faster and easier. And the budget alerts mean no more unwelcome surprises.

Faster access to insights

The analysis tools have transformed how Sprichweb manages their Google Ads accounts. Here are some of their favorite features that help them to get the insights they need, faster:

• Root cause analysis to pinpoint the exact reasons behind performance shifts.

• Search query analysis for a dive deep into which search terms are triggering ads, plus opportunities to optimize.

• ‘Identify irrelevant placements’ automatically highlights placements for review. This makes sure ads are only shown in the most appropriate and effective contexts.

Through thoughtful automation and faster access to insights, Adalysis has not only saved Sprichweb time. It’s also significantly improved the quality and performance of their campaigns.