Allow Digital found optimizing Google campaigns challenging. They put this down to:

1. The Google Ads interface
   Google displays related data in different parts of the platform. For example, look up segments like age, gender and audience. Google also shares less data than in the past, like in search query report. Allow Digital found that high-converting keywords were often missing from the report.
2. Manual workarounds
   The team created manual workarounds, putting time into pulling data and analysis. As a result, reporting for clients took way too much time. Creating presentable reports with actionable insights and useful feedback was 100% manual.
3. Performance analysis
   Finding the root causes for performance drops was also a manual effort. As a result, the team could spend all their time optimizing campaigns and still struggle to pinpoint the changes needed.

Allow Digital needed a new approach. Find out how Adalysis helped them transform their PPC processes.

Better data synthesis

Allow Digital can now access crucial campaign data faster than through Google Ads. No more switching screens, downloading data, and manipulating it in spreadsheets. The platform brings everything the team needs together in one place.

The root cause analysis tool helps them see the relationships between metrics. This is useful for breaking down the reasons for performance drops. A full change history also lets them create reliable comparisons to assess past changes.

Account review and optimization have become much simpler. This saves valuable time and enables Allow Digital to focus on more strategic tasks.

Bid adjustments based on segment data

Allow Digital often uses the bid adjustment map. It brings together data on segments like demographics and audience. The tool also suggests new bid adjustments based on their chosen settings.

The team can easily aggregate data across campaigns and ad groups. This has made analyzing segment performance much easier. They’re now able to quickly adjust bids based on the most and least efficient segments. The result? Better performance for their clients.

Vital budget features

Budget monitoring and automatic optimization are critical for Allow Digital. They’ve found having this data on the main dashboard is key. Each morning, a quick check reveals whether spending is on track or needs adjusting. This helps maintain an even pace throughout the month.

No more manual reporting

Monthly reporting is no longer a time-drain. Allow Digital has automated and customized the reports for their clients. The dashboards are also clear enough to communicate complex changes during meetings.