As a PPC agency with many Google Ads clients, Big Flare’s challenge was staying on top of the details. Every best practice, in every campaign, in every client account. It was incredibly time-consuming without the right tool in place.

Small issues could escalate, especially if the client noticed and thought the team wasn’t paying enough attention. Manual tasks were inefficient. Even if the team turned to scripts, each script would need a separate install and updates.

Tracking quality scores across accounts was also difficult. Not to mention quality scores at the campaign and ad group levels. Quick account health audits proved impossible, which meant the team couldn’t prioritize tasks effectively.

Since switching to Adalysis in 2015, Big Flare has streamlined its workflows. Find out which features they’ve leaned on the most.

Auditing and alerts

The Big Flare team loves the audit and alerts system in Adalysis. Not only because it makes it so much easier to see and prioritize problem areas in an account, but because it also makes the fixes quick and painless.

They like that for pretty much every Adalysis alert, you’re just a few clicks away from fixing the issue. This is thanks to the custom links next to each alert that takes you to a task area specifically built for that issue.

Performance analysis

The performance analyzer has been a game changer for quickly finding the root cause of an issue, and communicating with clients about it. Often, communicating the root cause of an issue is the more challenging part.

The Big Flare team often opens the Performance Analyzer during meetings, so they can show the client exactly what they’re talking about. They found it especially useful when the root cause is low Search Volume. (Search volume isn’t a metric that’s easily visible in-platform.)

Optimization and workflow

Managing search terms, reviewing search term reports, and adding new positive and negative keywords have all become easier, thanks to Adalysis.

The team finds the user interface very intuitive and easy to navigate. They say its logical structure just works well for the way their PPC brains are wired. No wonder, as Adalysis was built by PPC experts, for PPC experts.