Bodymod accelerates optimization for hyper-localized ad campaigns

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About Bodymod

Bodymod is an online retailer of unique and high-quality piercing jewelry. Founded in 2010, they serve customers across Europe, with hyper-localized content in over 20 languages.

Industry

E-commerce/Jewelry

Location

Malta

Results

Time saved

Repetitive tasks are now automated

Strategy prioritized

The team reinvests this time in driving performance

Workflow accelerated

A single, fast interface means fewer clicks and less loading time

Brief

The Bodymod team had always found Google Ads slow. Tasks took too long and team morale suffered. The sluggish interface also made it hard to identify urgent issues quickly enough. Missed opportunities, delayed problem-solving, and challenging A/B testing were the result.

Bodymod needed a solution and they needed it fast. The team explored their options and discovered Adalysis. They quickly adopted the new platform, significantly improving their workflow and efficiency.

Approach

Adalysis gave the Bodymod team several key advantages:

  1. Automatic monitoring
    Thanks to automated alerts, Bodymod can now easily monitor the health of their accounts. They love the custom alerts, as well as the 90+ prebuilt ones.

  2. Budget tracking
    This tool allows the team to track their monthly spend accurately. They quickly discovered that Google would spend as much as possible of the allocated budget, even with tight targets in place. Now they can be confident that no ad spend is wasted.

  3. Negative keyword management
    Bodymod manages multiple accounts in different languages. They set up shared negative keyword lists at the MCC level, but found that negative keywords from one account could perform well in others. Adalysis alerts flag conflicts between negative and positive keywords for each account. This streamlines another time-consuming and fiddly task.

  4. A/B testing
    Bodymod is also a big fan of the A/B testing tool. With so many ads to manage, they rely on its suggested tests. Finding winners, creating new ads, and setting up tests: their old workflow challenges are a thing of the past. They also use the account quality score tool extensively to prioritize the actions for each account.

  5. Fast user interface
    The Adalysis interface is usually faster than Google Ads. Fewer clicks, less loading time. Plus it’s rich in features, so the Bodymod team has all the tools they need for quick bulk updates across their accounts.

Impact

Through Adalysis, Bodymod has minimized manual account monitoring and analysis. They’ve cut out tedious, repetitive tasks and freed up time for driving performance.

I am truly grateful for coming across this PPC management tool. Given the scale of our business, doing the current tasks without Adalysis would take a huge amount of time. I would definitely recommend this tool to businesses of any scale for their PPC management needs.
Dragos Mesmerita Chief Marketing Officer, Bodymod

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