The Cloudbeds team felt overwhelmed by the sheer number of PPC management tasks that needed attention. Routine tasks took up a lot of time, leaving little room for extra testing. This meant it was challenging to stay on top of campaign performance, monitor potential issues, and run effective A/B tests.

The volume of work also made it hard to prioritize tasks effectively. The result? The team spent too much time on small improvements while missing high-value opportunities.

To address these issues, Cloudbeds chose Adalysis as their PPC management platform. Find out how they turned things around.

With Adalysis, Cloudbeds were able to save time and gain more control over their accounts. Here are the platform areas that helped them to improve their processes:

Automatic audits and alerts

The Cloudbeds team used automated audits to find opportunities for improvement. Without wasting time combing through campaigns, of course. They found the audit dashboards easy to read, with a clear contrast between urgent actions and tasks that can wait. This meant the team could focus on the most valuable work first.

Defining their own alerts was a game changer for the Cloudbeds team. They set alerts both at the account and campaign level, tailoring the system to their KPIs. They now had confidence that they were always on top of performance data.

Performance monitoring and analysis

Cloudbeds loves the root cause analysis feature. It provides clear performance insights, without data crunching. As the layout is easy to understand, it’s also perfect for presenting data to colleagues. By understanding campaign performance better, the team can now make more informed decisions that align with their goals.

Keyword optimization tools

The Cloudbeds team finds the keyword tools extremely helpful. Analyzing search terms in Google Ads had been very time-consuming. Instead, the team now works with automated suggestions for keywords to be added or removed. As a result, they now have more time to work on other optimizations.