HigherVisibility used to rely mainly on native ad platforms for its PPC management workflow. As the company grew, it became harder to stay efficient–even with a detailed process in place. With new clients and team members, juggling optimization and budget management became more and more complex.

Ready for change, HigherVisibility started the search for a new tool. Top of their list of requirements was reducing optimization time through data-backed suggestions. They also needed alerts to spot critical issues as soon as they happened. Of course, the tool also had to provide excellent value for money.

Based on these criteria, HigherVisibility switched to Adalysis. Find out how they got on.

No more surprises with proactive alerts

With Adalysis, the paid media team has adopted a more proactive approach. Through automated alerts, they know about issues as soon as they happen. They can then inform the brand success managers and clients. For example, if the number of conversions drops by a large percentage, a paid media specialist will get notified and take action as needed.

HigherVisibility also creates its own alerts, with the easy-to-follow user interface. The flexible rule engine means they can automate actions or stick with a simple alert. As a result, they’ve fine-tuned the conversion alerts to their requirements.

Better visibility with clear dashboards

The paid media team can easily prioritize its time based on clear dashboards. They can sort color-coded information by different metrics. And they rely on the audit score, critical alerts, and high-priority alerts.

The HigherVisibility management team is now creating performance metrics based on account performance. Convinced by the features they’ve used so far, they’re also looking to implement automated budget management.

Winning new business with audit reports

The sales team leverages audit reports for some potential clients. The reports call out underperforming areas of the ad accounts. This allows the sales team to pitch in the paid media team’s capability to address those issues.