Before Adalysis, juggling Google Ads campaigns was tough for Label Digital. The lack of automation was making the job harder than it needed to be. Their main pain points were:

1. Manual analysis of account performance took too long. Even Looker Studio dashboards needed time and effort to set up.

2. Finding optimization opportunities was hard, with scattered data in different platforms and reports.

3. Reacting quickly to any sudden performance changes was essential, yet difficult.

4. Keeping track of client budgets was vital to avoid overspend or underspend.

Read on to see how Label Digital saved themselves time—and stress—with Adalysis.

Streamlined performance monitoring

Adalysis performance tools transformed Label Digital’s weekly account audits. The high-level performance view made it easy to monitor several accounts at once.

Performance reports and root cause analyses provide critical insights. For example, why have conversion rates dropped or CPAs increased? Digging through Google Ads to find this information would take lots of time.

The result: Less data-crunching and more focus on high-impact areas.

Optimization opportunities

Custom rules and automated actions have been a game-changer for Label Digital. They now use account-level rules for bid adjustments, keyword management, and performance alerts. They also apply rules across multiple accounts in bulk to save time.

Label Digital finds the account audit reports incredibly useful, especially when onboarding new clients. The reports identify quick wins and support roadmaps for new clients.

The result: Routine tasks are now automated. Label Digital can focus more on strategic account management and better results.

Vital alerts

With alerts for sudden performance changes, Label Digital can act quickly. Think of significant shifts in spend, conversion rates, or CPA. The real-time notifications are perfect for managing larger portfolios of accounts, without surprises.

The result: Peace of mind. Label Digital’s accounts are monitored 24/7, even during weekends or holidays.

Easy budgeting

With Adalysis, Label Digital has far better budget control. The built-in calculator works out the ideal daily budget for different campaigns. Underspend alerts help to catch potential underperformance early, for discussion with clients. This level of precision ensures Label Digital is always on track.

The result: No more stress. Automated alerts notify the team when spending is above or below the target.