Brad Geddes is a co-founder of Adalysis, a PPC management platform that audits, monitors, optimizes, and automates campaigns. Adalysis helps marketers to scale their performance, not their workload.

A recognized authority in paid search since 1998, Brad has worked with companies that manage tens of thousands of small PPC accounts and others that spend millions on marketing each month, including Amazon, Yahoo, Google, Thomson Reuters, and Salesforce. He has built and led agencies and overseen official Google and Microsoft reseller programs.

A member of the SMX programming team, Brad is the author of the widely acclaimed Advanced Google AdWords. One of his trademarks is demystifying SEM. Through conferences and workshops, Brad has helped thousands of marketers drive more successful campaigns.