Image ads are often more difficult to test than text ads as, with image ads, you’re rarely just testing ad 1 versus ad 2. With image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size. For instance, you […]
I’ve been involved in PPC since 1998; and over those years I’ve used a lot of PPC tools from GoToast to PAD to Omniture and many more. There’s one tool that I started using for PPC in 2001 and I’m still using it today: My Calendar. Now most people don’t consider this a PPC tool; […]
We’re a big fan of RLSAs (remarketing list for search ads). If you’re unfamiliar with RLSAs; they allow you to group website users into Audiences and then apply one of the following techniques to the audience: Change bids Expand keywords Use different ads Use DSAs for previous visitors only Any combination of the above As […]
We’re on a quest to make managing your overwhelming amount of PPC data much easier. This technique can help you in both Google AdWords and Bing Ads to find negative keywords and insights into your own data. It’s already easy to manage ads, quality score, and make bulk ad changes within Adalysis. We’ve just launched […]
There are several ways to test ads: A/B Testing Pattern Testing Label testing And more And then you need to: Determine winner and loser metrics Segment your ad tests Determine minimum data Determine maximum data Ensure you are confident in the results All of these decisions are assuming that you’re testing and have ad ideas […]
B2B (business-to-business) companies often struggle with quality score and ad writing as they are often competing against B2C companies for the same keywords; but only a small segment of the actual search audience. For instance, take the term ‘safety gates’. The most common searcher for this term is a consumer that is looking for a […]
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June 30, 2016 
Brad 
