We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just…
We use Google Data Studio extensively. It allows you to easily visualize data, create reports, and update the reports. When we talk to in-house and agency members alike, one of the biggest time sinks in the entire company is reporting….
Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can…
PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days…
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in…
An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can…
Our latest feature release is PPC reporting for Adwords and Google Analytics accounts (Bing Ads and Facebook will follow shortly). Adalysis now provides over 250 pages of various ready made reports that you can either simply use as is, or…
