Continuing our KPI monitoring & diagnosis series, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they’re trending upwards) or a tough day full of analysis and changes (when they’re going down). As a reminder, this data doesn’t exist in a […]
Continuing our KPI monitoring & diagnosis series, we’re going to dig into investigating changes to your cost per click. This is either very easy to examine or complicated as the factors that can affect CPC can vary depending on the changes you have made, and your competitors’ changes. As a reminder, this data doesn’t exist […]
Continuing our KPI monitoring & diagnosis series, we’re going to dig into examining changes to click through rate (CTR). This is is one of the more complicated changes as there are so many factors that might be involved. As a reminder, this data doesn’t exist in a vacuum. It’s easiest to see this information in […]
We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just glancing at a metric comparison. The New Features Top & Absolute Top Impression Share As […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall impressions changed. If your impressions go up or down, then in most cases, you will […]
In today’s installment of our KPI monitoring & diagnosis series, we’ll focus on analyzing changes in impression share lost due to rank and top impression share. These two metrics are highly related as having a high absolute or top impression share (IS) percentage is directly related to having a high ad rank. As ad rank […]
We’re continuing our series on KPI monitoring & diagnosis with an in-depth look into why you lose impression share due to budget. This is referred to as Lost IS (budget) in Google Ads. Impression share loss due to budget essentially means you don’t have a high enough budget to show your ads all the time. […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to impressions and search volume and what leads to these changes. To arrive at these metrics, we’re using some basic math. Impressions are the number of times your ads were displayed by the level you are looking at […]
In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going to look at trending. If you want to know what metrics made your account performance go up or down, you need to understand how metrics […]
We’re a big fan of automatically monitoring KPIs and having quick investigation tools into examining why the data changed. Over the next few weeks, we’re going to look deeply into each aspect of the Performance Analyzer tool (available for Adalysis members or via a Free Google Data Studio report). This report can make diagnosing KPI […]