For a while, we displayed the automatic audit alerts in 2 categories: Critical (meaning they cover issues that stopped ad serving), and Optimization (for everything else) For some users, the above categories might not have adequately highlighted issues that might not have stopped ad serving but were hampering the effectiveness of the account. To more […]
Google Ads is changing how phrase match works as it will become like the current modified broad match. In addition, you will no longer be able to create modified broad match keywords after July. Here are some insights on working with Google’s Broad Match Modifier & Phrase Match Change. We’ve launched two new tools to […]
We just rolled out two new updates. The first is two new tabs on your dashboard to quickly view and segment your account performance data. The second is an upgrade to the Performance Analyzer. Account Performance Screens We rolled out two new tabs on your dashboard that will show your account performance data in an […]
We’ve recently added several new features to make data analysis and account management even easier for you. Ad Inspector You now have a new tool known as the Ad Inspector. Here you will find three new options that will help analyze your ads. Responsive Search Ads Analyzing responsive search ads can be difficult. To make […]
We’ve recently launched several improvements ranging from bid adjustments alerts to the automatic pausing of loser ads and draft ads management. Bid Adjustments can make a big difference to the profitability of your campaigns, but they are easy to overlook and difficult to calculate. We’ve made a change to how you can manage bid adjustments […]
We’ve launched several new and improved budget management tools. You can see these changes on the overview screen, your dashboard, and in the Budget Management section of your account. With these new and improved features, you can: View budget pacing See projected spend at the account and individual budget levels Automatically pause accounts when they […]
Adalysis introduced several new opportunities that will help you save time and improve the performance of your PPC accounts! Don’t Miss These Important Keyword Alerts Ad Groups With Too Many Keywords Having too many keywords within an ad group can negatively impact the performance as it makes it harder to fine-tune the relevancy of all […]
We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis. With the new system, you can easily: View audience data Set bid modifiers See the last bid modifier change data Aggregate various audience data together to see how your audiences are […]
We’ve just launched several enhancements to the dashboard that makes it easier to manage your performance monitoring and alerts as you view your trend data and look over your metrics. You can now create performance monitors as well as see their alerts all displayed within your accounts performance breakdown. This will make it easy to […]
We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and videos to help you understand what is possible. Bid Adjustment Map: The bid adjustment map […]
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April 14, 2021 
Brad 