Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK…
PPC Week is a free week of PPC tips & tricks from the experts. Hear from: Brad Geddes (co-founder of Adalysis) Adobe Microsoft Unbounce Fred Vallaeys (ex-Googler) and more.. The topics include: Ad & Landing page testing Audience targeting &…
Attribution is a buzzword that if often tossed around to make bidding and channel management seem overly complex. In reality, attribution can be very simple. Or as complex as you want to make it. The first step to working with…
We worked with Acquisio, Microsoft, and altima° North America to bring you the 2017 PPC predictions. These predictions and discussion should help you think about what you need to accomplish this year and starting thinking about the future. Some of…
We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work…
Happy New Year! With the new year comes new challenges. What should you be doing today in your accounts? What should you be doing tomorrow? What are the future trends that if you’re not following, you’ll find yourself falling behind…
Quality Score is an important component of managing any PPC account as it can dramatically affect your ad display, positions, and CPCs. To help you understand quality scores and how to increase them, Finch & Adalysis will be presenting a…
Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio &…
Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing: Testing ideas Hypothesis Data metrics Statistical significance Taking action Insights In this webinar, we’ll cover ad testing with Facebook, how…
We recently did a webinar thinking about the future of digital marketing, the current trends, and what businesses need to do to succeed with digital. The participants were: Avinash Kaushik | Web Analytics Faculty Chair, Market Motive, Digital Marketing Evangelist…
