Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]
We launched the ability to graph out keyword and ad group quality scores and their subfactors a while ago. Ever since; we’ve been looking at common Quality Score patterns and some of the reasons behind those patterns. In this article; we’ll look at the good, the bad, and the truly confusing. The Flatline The flatline […]
Analyzing how your Quality Score changes over time can give you great insights into what ads and landing pages are leading to your best Quality Scores. It also lets you see as you conduct ad testing how this can improve your Quality Scores. When we think of Quality Score, it is made up of three […]
Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]
We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work with Quality Score, it’s factors, etc; and then Finch walks through their ‘Wheel of Goodness’ […]
Most articles on Quality Score are a bit confusing as what you see inside of the AdWords interface and what the articles mention (lowering CPCs, raising positions) are based upon two entirely different numbers. Quality Score, along with your ad extensions and bid determine your ad rank; how high your ad is positioned compared to […]
Quality Score is an important component of managing any PPC account as it can dramatically affect your ad display, positions, and CPCs. To help you understand quality scores and how to increase them, Finch & Adalysis will be presenting a webinar that covers: Quality Score overview How it affects your ad display The factors of […]
We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]
Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]
We recently did a webinar with Acquisio that dug deeply into Quality Scores. We covered: Each of the quality score components The weighting of each component How to increase each of the sub factors Easy workflows for improving your quality scores And much more The webinar recording is now online and you can view it […]
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August 10, 2021 
Brad 
