How to Increase Your Quality Score’s Ad Relevancy Factor

August 10, 2021 Brad General, Quality score

Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]

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Unstable quality score trend thumbnail

16 common quality score trends. Some should give you a raise and others get you fired

October 10, 2017 Brad Quality score

We recently introduced a feature that lets you graph keyword and ad group Quality Scores, along with their subfactors. Since then, we’ve been analyzing common Quality Score patterns and the reasons behind them. In this article, we’ll explore the good, the bad, and the downright puzzling. The flatline The flatline never changes. In some cases, […]

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Quality score analysis dashboard

Six Ways Adalysis Can Help You Diagnose and Improve Quality Scores

May 16, 2017 Brad Quality score

Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]

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Factors that increasing Ad Rank

The Quality Score Webinar is Now Online

January 24, 2017 Brad Quality score

We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work with Quality Score, it’s factors, etc; and then Finch walks through their ‘Wheel of Goodness’ […]

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Quality score percentages by factor

Visible Quality Score versus Auction Quality Score

January 12, 2017 Brad Quality score

Most articles on Quality Score are a bit confusing as what you see inside of the AdWords interface and what the articles mention (lowering CPCs, raising positions) are based upon two entirely different numbers. Quality Score, along with your ad extensions and bid determine your ad rank; how high your ad is positioned compared to […]

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Why It’s Impossible to Project ‘Above Average’ CTRs in Quality Score

August 11, 2016 Brad Quality score

We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]

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Heatmap with the intersection of ideas for headlines and descriptions, and producible CTR

A different way to think about ad relevance in quality scores

July 28, 2016 Brad Ads, Quality score

Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]

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Easy To Follow Instructions to Increasing Your Quality Score

March 22, 2016 Brad Quality score

Quality Score optimization is essential to any PPC account. Increasing your quality scores can: Decrease your CPC Increase your ad position Cause your ad to show if its not showing due to poor quality scores Cause your ad to show on more matching queries (depending on match types) There’s two factors to increasing quality score: […]

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