We’ve recently added several new features to make data analysis and account management even easier for you. Ad Inspector You now have a new tool known as the Ad Inspector. Here you will find three new options that will help analyze your ads. Responsive Search Ads Analyzing responsive search ads can be difficult. To make […]
Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK results. Others have seen significant increases in CPAs or decreases in ROAS. For example, in […]
Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match: Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad: All the terms designated with a + sign (or close variations […]
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that made it so your exact match terms could show for plurals, misspellings, and different word […]
We’ve just launched several enhancements at Adalysis. Duplicate Search Terms View You can now manage duplicate search terms with the same view and powerful tools that you can for duplicate keywords. This short video will show you exactly how to use the new viewer and bulk tools for managing these problematic terms. 1 Year of […]
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords and make them negatives in your account While those are the two most common reasons […]
We launched campaign level n-grams a while ago, and if you’re not familiar with this powerful way of analyzing your search query data, see this article. Our top n-gram feature request was to also include account level n-grams; and we’re happy to say, we’ve now launched this feature. You can now switch back and forth […]
Duplicate Keywords When you have the same keyword & match type combination in two different ad groups within a campaign, you are not in control of your ad serving. It’s impossible to set the proper bid, analyze your quality score, and understand the effectiveness of the keyword. Therefore, you want to take control of your […]
On the heels of launching partial pattern analysis & suggested tests, bulk ad creation and multi-variant testing, we’ve circled back to keywords and search query data to help you out more in the targeting analysis. Keyword Filtering We find that a lot of companies don’t like using 1 and 2 word keywords outside of their […]
We’re on a quest to make managing your overwhelming amount of PPC data much easier. This technique can help you in both Google AdWords and Bing Ads to find negative keywords and insights into your own data. It’s already easy to manage ads, quality score, and make bulk ad changes within Adalysis. We’ve just launched […]
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