Adalysis is a product that automates statistical significance by CTR, CPI, and CR. It will then present you with the winners along with an easy workflow to pause the losers and create new ads. There are other features in the system (like cross ad group testing or string testing) and many new ones we’re working through right now.
There’s no more excel work to find winners and losers. There’s no more wasted time trying to determine minimum viable data and stastical confidence levels – that is done automatically for you.
All you need to do is manage winners, losers, and create new ads.
The system is in beta; so while it functions quite well, it’s in a ‘developer UI’ state and not a launch-like state.
If you are serious about ad testing and are OK using beta products, the please let us know if you are interested in participating in the beta.