There are many metrics you can split-test in Google AdWords by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four […]
We’ve just launched three new testing metrics: ROAS (return on ad spend) RPI (revenue per impression) CPA (cost per action) To make the names of the metrics line up with what Google uses inside of AdWords; we went with their naming conventions instead of the typical marketing convention. Here’s the translation between what Google calls […]
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September 9, 2014 
Brad 
