Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts.
There are some subtle differences between how these two systems work that can cause dramatically different results.
In our last SMX Session, one of the sections we covered was target vs CPA bidding. Here’s a 17 minute, highly detailed video, on the differences between the bid methods that examines which you should use based upon your budget, targets, and goals.
Errata & Clarifications:
We hope you enjoy the video and learn some valuable tips on choosing and managing your bid methods.