We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management.
During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series:
In part 4 of the series, we’ll walk you through how the RSA tools we’ve recently created help with the transition away from ETAs. These tools work for both our Google Ads and Microsoft Ads platforms.
A transition to an RSA world will typically involve 3 stages:
Let’s delve into the Adalysis tools that will help with each of the above stages.
To fully populate your account with RSAs, you will typically first need to know the following:
Adalysis addresses all the above challenges with the following tools that can make it all happen with a few button clicks.
Your dashboard alerts will show you which ad groups do not have any RSAs within them.
This will list the ad groups in which you should create one or more RSAs. You can further filter the list of these ad groups based on any additional criteria you might have (campaign or ad group label, name, etc.)
You can then use the tool below to create one RSA in each ad group using the ETAs ad copy in that ad group.
(Ad group screen > Tools > Create ads > Create RSA ads from ETA ads)
This tool will allow you to:
If you prefer to create the RSAs by directly copying a chosen set of ETAs, there is another version of this tool that allows you to do exactly that!
The above power tools will help make the initial transition from ETAs to RSAs seamless and easy.
Once you have RSAs in all of your ad groups, you now need to monitor their usage and performance. You will typically need to know:
You can easily find the answers to all the above questions, and more, using the below tools:
(Dashboard > Ad Inspector)
This tool will let you see a breakdown of your RSA assets across your whole account. You’ll be able to quickly see:
The charts are interactive allowing you to click into any grouping to analyze them or make changes. This is a convenient high-level view you might need for your initial RSA analysis. However, we’ll sometimes need to zoom further into the assets that are being used. This is where the RSA Asset Manager can help.
(Ads screen > Manage RSA Assets)
This tool will show aggregated usage statistics for every asset used by an active RSA. Using this tool you’ll be able to see:
This tool will also allow you to manage an asset across multiple RSAs at once. You can edit, delete, pin and unpin an asset in all RSAs that use it.
You’ll also want to be alerted to future issues with the RSAs without you having to constantly hunt for them. We’ve added 3 more alerts to keep you updated:
We’ve also added many ad filters to make life easy for you in finding RSAs that meet specific conditions e.g. use full or partial pinning, have a specific number of assets, etc.
When you add RSAs to an ad group, you’ll want to know how well they perform against the ETAs in that ad group and/or against each other (in the case of using multiple RSAs). We’ll automatically start an ad test for every ad group and let you know when you have achieved statistical significance (just as we do now with ETAs). If you have a mixture of ETAs and RSAs, you will see test results showing both ad types before you decide whether to pause a losing ETA or edit an underperforming RSA.
Once your RSAs are running and stable, there will be times when you need to make changes across multiple RSAs. Such scenarios include:
The ability to manage assets across multiple RSAs can be achieved with a couple of tools:
This tool will let you add multiple headlines or descriptions to a selected list of RSAs.
(Ads screen > Tools > Edit RSAs)
The RSA Asset Manager (mentioned above) allows you to do the following across multiple RSAs:
The combination of the above tools will make bulk managing assets incredibly easy for you.
In July, you will no longer be able to create ETAs. RSAs will be the ad type you must use going forward. The transition is made much simpler with a set of new power tools from Adalysis that automate much of what this transition involves.
With these tools, you can easily create RSAs from your trusted ETAs across your entire account. The alerts will keep you informed when you need to examine and fix an issue, while the remaining tools will help you get an overview of your RSA data and manage changes across all of them.
If you are not an Adalysis subscriber, you can try out these tools, and many more, by starting a two week free trial.
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