Quickly Adapt Your PPC Messages

Adapt Your PPC Messaging to the Current Shifting Consumer Behavior

September 16, 2020 Brad General, Google Ads Insights

We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]

Budget Management Tools

Product Update: New & Improved Budget Management Tools

September 11, 2020 Brad New Features

We’ve launched several new and improved budget management tools. You can see these changes on the overview screen, your dashboard, and in the Budget Management section of your account. With these new and improved features, you can: View budget pacing See projected spend at the account and individual budget levels Automatically pause accounts when they […]

Adalysis Launches an Affiliate Program: Make Money by Referring Adalysis

July 29, 2020 Brad General

We have always been grateful to the PPC community for referring businesses to Adalysis, where they can easily manage their PPC account with recommendations and custom workflows across Google Ads and Microsoft Ads. You can now make money off of your referrals with our affiliate program. All you need to do is signup and add […]

Product Update: New Features for Keywords Management

July 24, 2020 Brad New Features

Adalysis introduced several new opportunities that will help you save time and improve the performance of your PPC accounts! Don’t Miss These Important Keyword Alerts Ad Groups With Too Many Keywords Having too many keywords within an ad group can negatively impact the performance as it makes it harder to fine-tune the relevancy of all […]

Adalysis Workflow: See How our Co-Founder Sets Up His Own Account

June 9, 2020 Brad General

There are so many things you can do within Adalysis that setup can sometimes be overwhelming. We’ve been using Adalysis since the beginning and have adopted our own workflow for how we initially get going with a new Adalysis account. In this video, we’ll show you our first 12 steps and explain why we do […]

Adalysis Now Supports Audience Analysis & Bid Adjustments

May 27, 2020 Brad General, New Features

We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis. With the new system, you can easily: View audience data Set bid modifiers See the last bid modifier change data Aggregate various audience data together to see how your audiences are […]

How to Create Effective RSAs (Responsive Search Ads) in Google Ads

May 5, 2020 Brad General, Google Ads Insights

Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user. When they launched, there was a lot of speculation that Google would retire the current Expanded Text ads or […]

work_organization

PPC Management Tips for when You Must Work From Home

March 18, 2020 Brad General

For some, working from home is a joy. The random distractions from the office fade away, and it’s easy to just focus on getting some work done. That’s a common benefit when you are not forced to work from home every day. In these uncertain times, many people are being forced to work from home […]

detailed account performance

New Features: Performance Monitoring Made Easy

March 15, 2020 Brad New Features

We’ve just launched several enhancements to the dashboard that makes it easier to manage your performance monitoring and alerts as you view your trend data and look over your metrics. You can now create performance monitors as well as see their alerts all displayed within your accounts performance breakdown.  This will make it easy to […]

performance analyzer

KPI Monitoring & Diagnosis: Why did your conversions and conversion rate change?

February 25, 2020 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough day full of analysis and changes (when they are going down). As a reminder, this […]

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