Adalysis Workflow: See How our Co-Founder Sets Up His Own Account

June 9, 2020 Brad General

There are so many things you can do within Adalysis that setup can sometimes be overwhelming. We’ve been using Adalysis since the beginning and have adopted our own workflow for how we initially get going with a new Adalysis account. In this video, we’ll show you our first 12 steps and explain why we do […]

Adalysis Now Supports Audience Analysis & Bid Adjustments

May 27, 2020 Brad General, New Features

We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis. With the new system, you can easily: View audience data Set bid modifiers See the last bid modifier change data Aggregate various audience data together to see how your audiences are […]

How to Create Effective RSAs (Responsive Search Ads) in Google Ads

May 5, 2020 Brad General, Google Ads Insights

Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user. When they launched, there was a lot of speculation that Google would retire the current Expanded Text ads or […]

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PPC Management Tips for when You Must Work From Home

March 18, 2020 Brad General

For some, working from home is a joy. The random distractions from the office fade away, and it’s easy to just focus on getting some work done. That’s a common benefit when you are not forced to work from home every day. In these uncertain times, many people are being forced to work from home […]

detailed account performance

New Features: Performance Monitoring Made Easy

March 15, 2020 Brad New Features

We’ve just launched several enhancements to the dashboard that makes it easier to manage your performance monitoring and alerts as you view your trend data and look over your metrics. You can now create performance monitors as well as see their alerts all displayed within your accounts performance breakdown.  This will make it easy to […]

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KPI Monitoring & Diagnosis: Why did your conversions and conversion rate change?

February 25, 2020 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough day full of analysis and changes (when they are going down). As a reminder, this […]

bid adjustments depending on automated strategy

How Bid Adjustments are used by Bidding Method

February 3, 2020 Brad General, Google Ads Insights

Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find that there’s an age range or location where you are not doing well, it’s easy […]

Brad Geddes at smx

Where we’ll be speaking in the spring of 2020. Stop by and say Hi

January 28, 2020 Brad General

We’re going to be speaking at several upcoming conferences. If you’re around, please stop by and say “Hi” and we can chat about Adalysis or anything PPC related. Here’s where we’re going to be: Friends of Search Amsterdam, February 4. We’re going to be speaking about the recent match type changes and how to dig […]

Easily Analyze and Manage Your Bid Adjustments with New Adalysis Features

January 17, 2020 Brad General, New Features

We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and videos to help you understand what is possible. Bid Adjustment Map: The bid adjustment map […]

Performance Analyzer Update

January 14, 2020 Brad New Features

We’ve made several updates to the Performance Analyzer to help you easily understand your changes in metrics and data over time. You can now examine any campaign type: Search Display Shopping Video Any other campaign types You can choose to include paused campaigns if you want to compare data to timeframes where some campaigns were […]

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